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Trade Promotions Manager, Eurozone - Aarhus

The Future Trade Investment (FTI) initiative is about step changing the way we manage and optimize our trade promotions in Arla Foods. It is about integrating people, processes and data to secure that we are able to drive valuable promotions for our customers and Arla Foods. It is about enabling more efficient promotions, securing transparency of our promotion data and reducing complexity in our promotion setup.


The role as Trade Promotion Manager is a new role in the Eurozone sales business, established to drive further adoption and value in the markets from our Trade Promotion Management investment in the FTI initiative.


About the job

As Trade Promotion Manager, you will play a key role in securing value creation, anchoring of and continuously improving our trade promotion capabilities across Arla European markets. Your responsibilities will include:


  • Building and driving the improvement plan for Trade Promotions in the Eurozone to drive continuous improvement of Promo capabilities (system, data, process) across Arla incl. setting and measuring KPI’s to deliver efficient and solid promotion processes and great data quality.
  • Monitor the status of Promotion activities to identify problem areas and adapt procedures to improve the overall performance of our promotions.
  • Drive the smooth implementation of new promotion optimization technologies and processes across markets, maximizing value creation for the commercial organisation & eliminating manual input and duplication.
  • Liaise with stakeholders and facilitate alignment across functions, to ensure we are all aiming for the same goal with the same plan.
  • Bridge the gap between the super users, the IT community in Arla and the vendor, manage the expectations across the stakeholder map.                                              
  • Ensure the Arla agenda on the vendor roadmap and that the Arla busines is ready for new functionality from the vendor.
  • Assist the Business and Product Owner in having a suitable roadmap, a matured backlog of business problems to solve and funding for solving them through the Arla investment process.


Who are you?

The right candidate thrives in leading, inspiring and enabling market teams of trade specialists to deliver great value from the system and processes. Comfortable working in the matrix, you are ready to take a visible role, interacting with many stakeholders at different levels of the organization. You work at a tactical and operational level to drive the ambitions for FTI and support the implementation of Arla´s commercial strategy. Together with the teams in the European markets you implement the improvement opportunities and business needs. Moreover, we expect you to have


  • Deep commercial and process understanding of trade promotion management and optimization
  • 7+ years of work experience
  • Experience with Trade Promotion Management and Optimization tools
  • Ability to manage large sets of data and present results in a simple manner
  • Excellent stakeholder management skills
  • Strong communication skills in English. Danish, German or Swedish would be an advantage.


What do we offer?

You will be given the opportunity to shape your own role and the role of the market team. You will join a truly international, passionate and result oriented team as we embark on an ambitious growth journey over the next five years. If you want to help defining the future of Arla, join a team where each of us has a critical role to play and where we work together to unlock the growth potential across markets. We work smart, embrace new ideas and innovations, and personal and professional development is a constant requirement in our fast-paced world.


Application and contact

Please apply as soon as possible as we process applications on an ongoing basis. If you have any specific questions about the role that are important before sending your application you can reach out to Transformation Lead - Eurozone, Søren Trillingsgaard, at +45 9131 6088.


We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?



Ref. 75897



Example of position

  • Project Manager

Level definition

Leader/Specialist with major impact on the success of a department or a key project delivery.

Executes operational plans or delivers high-profile/specialist projects with a direct impact on functional success. Challenges processes and practices identifying opportunities for continuous improvement.

Key responsibilities

  • Partly responsible for managing the constraints of the project, including cost, time, scope and quality of outcome.
  • Manages project team members in a small/medium-scale project.
  • Responsible for planning and management of projects to ensure that the specified project objectives are achieved to agreed specifications.
  • Ensures continuous business anchoring of the project through close dialogue with the pro-ject sponsors and key stakeholders.
  • Ensures that the Arla Foods project process is followed and that the appropriate tools and systems are used to report and document changes and results throughout the project.
  • Ensures that legislation is kept and that important knowledge/results from the project are documented and protected.
  • Ensures a smooth and efficient project completion. That also includes suggesting changes of the project organisation if needed.
  • Participates in the development of Arla Foods project culture by giving feedback on existing or new tools/systems/processes relevant to project management in Arla Foods.

Educational background/Experience

  • Documented experienced as a small/medium-scale project manager.
  • Documented experience as a project team member in a large-scale project.
  • One year of business management experience.

Band: E1


01. Global Mindset
02. Organisation understanding
03. Intellectual power
04. Create direction
05. Show integrity & judgement
06. Build positive relationships
07. Build commitment
08. Live the change
09. Enable the team
10. Add ambition
11. Be decisive
12. Develop self & others

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