Share this Job

Trade Marketing Manager, Retail Sales - Århus

Do you get energized by dynamic pace of the Danish retail landscape and are creative by heart? Are you motivated about Trade Marketing – both off and online, working with some of the strongest brands in FMCG? And are you a team player who likes to collaborate with multiple internal and external stakeholders balancing interests from both our customers, our sales department and our marketing department?

Then grab this exciting opportunity to be a part of Arla Denmark´s Customer Marketing team, where you will take the lead in developing and executing Trade Marketing plans across all of our brands and retail customers.

The Trade Marketing Manager position is placed in our Customer Marketing team where you will join a group of 17 dedicated colleagues with base in Aarhus (Viby).

Translate shopper behavior to best-in-class instore campaigns and activities

As Trade Marketing Manager, it is your job to ensure the perfect delivery of activation of brands and products instore. You use your understanding of shopper behaviour and store opportunities to develop best-in-class solutions, and you execute instore campaigns at our retailers in close collaboration with both our sales and marketing departments.

In addition, it is the Trade Marketing Manager´s responsibility to seek new and innovative concepts and opportunities to keep developing the Trade Marketing area. You will have a large contact base working with multiple internal stakeholders as well as external agencies and partners. Occasionally you will touch base with Trade Marketing functions in our other core markets.

Your responsibilities include:

  • Create yearly plan for shopper activities instore in cooperation with Category teams and Sales
  • Ensuring customer and shopper insights are captured and develop execution plans for new product launches
  • Create and execute engaging instore shopper activities and events at our retailers
  • Build positive relationships with key customer to secure Arla’s share of voice
  • Prepare selling-in materials with winning retailer arguments to both KAM and Field Sales team
  • Secure onboarding of flawless execution by Fields Sales team
  • Develop and carry out performance measures on selected instore activities
  • Understanding and optimize financial ROI in order to use most cost effective activations
  • Managing shopper marketing budgets and timescales including negotiating the best cost for media and agency fees

Innovative thinker who seeks influence

As a person you are independent, proactive, out-going and used to taking the lead. Your positive attitude gives energy to the people around you, and you have the ability to build positive relationships and commitment.

Furthermore you most likely:

  • Have a business related degree followed by 3+ years in a commercial marketing role preferably from FMCG – or you have a background from an agency or a retailer HQ
  • You are creative and inventive, yet able to work in a structured manner
  • You are able to navigate in Excel and data dashboards
  • Fluent Danish and English is required


What do we offer?

In Arla we’re committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you’ll join a market leader who produces nutritious favourite brands in a way that makes things better for our customers, the farmers who own us and the whole world.


Application and contact

Please apply as soon as possible. We process applications on a continuous basis and close the job opening once the right candidate has been found. If you have any questions about the position that are important before you send your application, please contact Director, Customer Marketing Jacob Skovgaard Jørvad on + 45 91 31 10 13


We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.


Ref.: 80041

Take a look inside Arla

Job Segment: Retail