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Senior Global Brand Manager, Lurpak - Aarhus or Remote Location


Viby J, DK

Are you an experienced and passionate brand marketer who can drive strong global brand performance?  Lurpak® is one of Arla Foods’ global brands and is not only known for being a high- quality butter but also for its iconic advertising that is inspiring people to cook good food all over the world. Join us in our international team of passionate and highly motivated marketers striving to make Lurpak® the leading butter brand in the world!


Be part of the team that is turning Lurpak into the biggest butter brand on the globe

As the Senior Global Brand Manager Lurpak®, you will work alongside 5 passionate marketers. Reporting to the Global Brand VP, you will have a global perspective when driving this iconic brand from strategy to implementation of new initiatives. Lurpak® has an ambitious growth agenda based on geographical expansion as well as continued growth in its core markets. In this role, you will have maximum visibility throughout the organisation and equal impact.

Global brand team is located in Aarhus, Denmark. Commuter set up is possible.


Responsibility for global brand Strategy implementation, Sustainability and Digital agenda, Campaigns and assets development and performance in key Lurpak® market

As Senior Global Brand Manager for Lurpak®, you will create profitable growth for the brand across the globe – with a specific focus on the Middle East, one of the most important Lurpak® markets. You will be leading Lurpak Sustainability and Digital agenda.


In overview, your primary tasks will be to:

  • Contribute to global brand vision, strategy and plans
  • Lead Lurpak Sustainability – from implementation of current starategy and initiatives and up to shaping the future
  • Lead Lurpak Digital agenda - integrated in overall communication strategy, set up ambitious goals, build capabilities and support markets on digital journey
  • Act as Business Partner to one of the key Lurpak® markets, follow up on strategy alignment, performance and champion initiatives needed for brand growth in the market
  • Develop global launch plans and campaigns from briefing stage to delivery of final communication assets in the form of global 360 campaign toolkits that work across geographies – by leading and partnering with other Lurpak® Global Brand Managers
  • Secure strategic alignment across key stakeholders
  • Manage and lead internal and external agency relationships


Ambitious brand champion, Digital savvy and passion for Sustainability

You hold a degree in Marketing, Business Economics or similar and have between 5 and 10 years’ brand management experience. You are passionate about brands and enjoy the entire journey from gathering consumer insights through strategy development to creating breakthrough communication and innovation. You are passion about Sustainability and future of the planet. You have strong strategic and analytical skills combined with a global and outgoing mind-set that enables you to work with people across cultures and to create strong relationships with all relevant stakeholders. You are commercially driven, and you know how to translate consumer needs into measurable business results. You are passionate, motivated and result driven. You have a positive energy and “can do” attitude.


Application and contact

We process applications on a continuous basis and close the job opening once the right candi-date has been found. For additional information, please call Global Vice President Elena Marchenko on +45 91311140.


We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?



Ref.: 84838


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