Senior Global Brand Manager, Castello - Aarhus

Are you an experienced and energetic brand marketer who can drive strong brand performance?  Castello® is a creative cheese brand that wants people to spend more time being in the moment. Because life tastes and feels better when you are truly present!

Castello® is one of Arla Foods’ key global brands and has an aggressive growth agenda for the coming years. Now you can play an important role in this maternity cover driving the ambitious plans across 20+ countries around the world, from USA all the way to Australia!

How you will make an impact

You will join the highly passionate and international Castello Global Brand Team at Arla’s headquarters in Aarhus, Denmark. Reporting to the Senior Global Brand Director, you will act as the marketing communications lead and drive continuous best-practice implementation of our newly developed brand positioning, creative platform, brand world and strategy.

Your focus will be holistic brand equity and sales growth around the world, executed through things like:

• Being the strategic voice and a best-practice consultant across all marketing communications work on Castello.

• Ensuring effective collaboration across the team and that we are building one cohesive Castello brand across jobs-to-be-done, products, channels, markets, etc.
• Defining an effective allocation and use of the global comms budget.

• Owning a fruitful relationship with our lead comms agency and our communication budget
• Leading the development and implementation of selected brand initiatives across the marketing mix hands on.
• Acting as a business partner for a selected number of Castello countries. Ensuring an efficient global-local collaboration, a clear link between the global & local strategies, and strong local brand activation plans.
• Driving the Castello agenda across the complex matrix of Arla stakeholders. E.g. local Marketing Teams, Commercial Zones, Product Management, Innovation, Supply Chain, Finance and Insights teams.

What will make you successful

First and foremost, you have a strong brand strategy and marketing comms toolbox, that enables you to set the direction and best practice for our marketing activations. Further, we hope you can:

1. Critically review, challenge and build on all comms development projects
2. Act as the guardian of the recently revamped brand fundamentals, ensuring long term consistency
3. Ensure high standards on creativity and consumer-centricity in all Castello work

You fluently navigate between strategic and very operational conversations, are commercially savvy and results-oriented, with a proven track record of initiating and executing initiatives that have successfully delivered business growth.

On a personal level, you have a strong combination of strategic thinking and a creative mind. You thrive in a matrix organization, where you easily build commitment and trust with stakeholders, and exert influence without always having direct authority. Optimally, you have experience in perishable food/FMCG sectors as well as working on both global and local organization levels. Fluent English skills are mandatory.

Would you like to join us?

If you want to seize this exciting maternity cover, then apply as soon as possible. We process applications on a continuous basis and close the job opening once the right candidate has been found. For additional information, please call Senior Director, Christian Qvirin Lang +45 89 38 10 00.

Shape the Future of Dairy 

Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We're passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future. 

We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.

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