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Senior Brand Manager Arla Lactofree & Arla Gut health - Viby

“Lactofree & Gut health is a hugely exciting area which has the opportunity to truly transform the Arla brand with these two important sub-brands which have such positive growth and direction strategically for our markets” says Katie Reed, global Vice President of the Arla Brand.

About the job

Reporting to the Director of Health from within you play a critical role in building our growth territory and the brands within them. You will have the opportunity to be part of creating the exciting journey of Arla Lactofree, which continues on an impressive trajectory and is a growing part of the Arla brand in Europe. You will also be part of creating a new powerhouse of the Arla brand in Gut health with our markets to grow a new stronghold for Arla. Combined, these brands are the biggest part of Arla brand.


More specifically, you will:  

  • Set the strategic direction for the Health from within territory, Arla Lactofree and Gut health by taking market contexts, growth opportunities & trends into account
  • Implement the strategy to drive profitable growth across 6 European core markets
  • Developing the right portfolio, focusing on big scalable innovations to build out Arla Lactofree and Gut Health – building these within the context of the strongholds Value added milk and Gut Health
  • Develop the communication and media strategy and develop and deliver the toolkits to expand penetration
  • Commercially drive profitable growth by jointly defining the jobs to be done with markets
  • Own the P&L top to bottom
  • Be the brand guardian to secure stringent appearance of the sub-brands across all markets and touchpoints
  • Closely collaborate with the Innovation Managers in the team to ensure innovations align with brand positioning, target audience needs and consumer insights
  • Be day to day responsible for the Brand manager in the team
  • Drive global ways of working governance model with single point of contact for markets, fostering strong communication and contracting on expectations with different stakeholders


Who are you?

You know brands, have a passion for them and know how to creatively develop them for growth. You are adept at using your creative flair to influence shopper and consumer behaviour. You’re a great collaborator knowing how to bring people along on the journey building strong relationships and networks (work experience from a matrix is a plus). You have a strong commercial background and are focused on how to grow a brand to drive growth, P&L, scale and equity. Further, you have:


  • Strong knowledge of the consumer insight and brand levers – penetration, packs per trip, frequency etc.
  • Strong project management skills
  • Good experience working with agencies and comms
  • You know how to support, motivate and get the most out of an indirect team
  • Fluent in English


We aim that all roles will be flexible in where they can be located (within our 6 EU markets). You have the flexibility to travel 2-3 days per week within Europe (if you are based in Viby, Denmark, travel will be less) and otherwise work from home or utilize one of our European offices.


What are we about in the Marketing and Commercial operations Euro Zone team?

Our strategic purpose is to be catalysts for transformational change in Europe to deliver profitable growth and become true nr1 for customers and consumers. While being a diverse team we have a common agenda to set direction for Arla brand, categories and commercial excellence. We lead scale and efficiencies at all commercial levels. We are building best in class sales and category capabilities and across all areas solve difficult issues for the frontline.

We aim to do this by:

  • Leading courageously
  • Creating followership and giving trust
  • Minimizing bureaucracy and getting things done
  • Connecting markets and functions for greater outcome
  • We are passionate about what we do and like to have fun

What do we offer?
In Arla we’re committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you’ll join a market leader who produces nutritious favourite brands in a way that makes things better for our customers, the farmers who own us and the whole world. 


Application and contact

Go for it and apply as soon as possible. We will process applications on a continuous basis and we will close roles when we have the right candidate. If you have any questions about the position that are important before you send your application, please contact Director Health from within, Bente Fuglsig Seerup, on +45 8938 1035


We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?



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