Marketing Excellence Lead - Multiple locations in Europe

Building ever closer human connections, one story at a time. That’s what we strive to do and we need a strong internal partner that would like to be that leading voice to shape the future of marketing for Arla Foods, a €14bn business. An internal consultant , that challenges our most iconic brands to be more creatively bold in how we engage people, what we discuss and clearly shape the deeper why behind it all. That ever curious challenger, with the ambition to be the leading force for change across our brand and communication strategies, putting consumers, shoppers, people at the heart of it all.

“As we drive Arla Foods to be more bold, more curious and more in touch with the people we serve every day, we need a passionate change advocate, that is deeply consumer aware, to be a leading voice on this. Someone, that through creativity, can drive differentiation and involvement in our communications work. I might be biased, but this might be one of the most interesting positions within marketing available right now.” says Michael Swaisland, VP, Insights, Analytics and Marketing Excellence.

How you will make an impact
As Senior Strategic Planner, you will sit on the leadership team within the Insights, Analytics and Marketing Excellence organization. Here, you will develop and support the implementation of category-specific end-to-end consumer journeys with the aim of further improving our communication and media efforts across brands and markets, while playing a role in our Next Generation Marketing program.

To do so, you will work closely together with our Global Consumer & Market Insights, Global Media & Agency Management and Global Digital departments as well as our global and local brand teams which function as your end “customers”. Furthermore, you will be supported by key global external partners including insights, media and creative agencies.

As Senior Strategic Planner, you will:

• Support strategy work within communication, media/touchpoints, category, brand architecture and positioning, influencing over 900 marketeers and 300 in-house agency partners in The Barn.
• Be a leading voice of our Next Generation Marketing program, where you would capture and embed marketing learnings and best practices across the organization
• Support communication brief development, while helping teams to define and embed rigorous brand strategies
• Aid the execution of key campaigns with strategic & creative excellence, while sparring with some of the world’s top agencies.
• Counsel relevant stakeholders across the business for them to understand and use insight to drive effective brand planning and in-market activities

What will make you successful
Bold. Provocative. Inspiring to creative action. Deep Rooted in the Consumer. Highly knowledgeable on the media landscape. To establish yourself as the go-to expert for our consumer journey and brand strategy topics, it is vital that you are able to establish a strong network both internally and externally. As such, you provide valuable knowledge and consultancy that inspire interest and action. Furthermore, you actively search for challenges and opportunities to share with those around you, as we seek to more deeply embed our Next Generation Marketing mindsets.

You also bring:

• 7+ years’ experience with strategic planning and consumer journey creation within an international FMCG company or advertising and media agency
• Fluency in English and a knack for communicating in an international matrix organisation with many internal and external stakeholders
• Preferably, a relevant education within marketing, although it is not a prerequisite

What do we offer?
This is your chance to take part in a dynamic and exciting environment. A role where you get to be a changemaker, that will shape the future of Arla Foods and our people. As part of the Insights, Analytics and Marketing Excellence leadership team, you will be able influence our broader consumer centric perspective and agenda.

Would you like to join us?
If you want to drive innovation and help shape the industry, then seize this exciting opportunity. We process applications on a continuous basis and close the job opening once the right candidate has been found. For any questions, please call Senior Talent Acquisition Consultant, Dorthe Holm Jensen +45 51482035.

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

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