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Head of Strategic Planning, The Barn - Aarhus

Would you like the unique opportunity to make your mark on a newly established digital powerhouse and set the bar for data-driven creativity?


The Barn, our in-house agency, was created two years ago to help our global and local brands win in a world of increasing media complexity. Today, we have a strong team specializing in campaign development and digital asset creation, strategy and planning, analytics, media buying and tech.


As our Head of Strategic Planning, you will be playing a central part in The Barn where you will set the direction for how we work with insights to support our brand building while working hand-in-hand with your creative partners and brand managers in Arla.


About the job


Within The Barn you will experience a unique set-up where content, media and technology are all closely integrated.

We are a host of creative specialists responsible for all digital marketing and media buying, as well as all owned media, apps and websites for our brands. These include Arla, Castello®, Lurpak®, Cocio®, Apetina® and many more.


Here, you will be the one to further develop and anchor the strategic planning processes that will support data-driven development of new ideas, creative briefs and global campaigns for our many brands.


With the goal of securing the very best campaigns, you will play a key role in strengthening our creative development by pushing data-driven decision-making and idea development across The Barn.


In other words, you will be strategically responsible for all digital planning processes as you:


  • Drive connection planning within The Barn and ensure integration between media and creative insights
  • Map existing data and insight gaps in order to build and deliver relevant insight to The Barn
  • Research market and competition to identify threats and opportunities
  • Further develop our strategic planning model to ensure a more data-driven briefing process
  • Enhance campaign reporting within The Barn to strengthen campaign learnings across brands and markets
  • Collect learnings across campaigns, brands and markets and embed digital best practices within The Barn
  • Drive best practice across our agency hubs in Stockholm, Dubai and Leeds, as well as future hubs around the world


You will act as a central advisor on all data and process-related aspects of our marketing efforts across The Barn.


Who are you?


With your solid experience with strategic planning, you have an excellent understanding of digital marketing and branding. As such, you have excellent campaign planning skills as you know how to analyse research data and generate creative ideas based on that.


Furthermore, you have:


  • Several years of experience as a strategic planner for global brands – experience from agencies or as part of a larger FMCG company is a must
  • Experience with building a data-driven culture and developing best practices
  • A bachelor’s or master’s degree in marketing 
  • Excellent communication skills and are fluent in English


What do we offer?


The opportunity to join a different kind of agency with full inhouse capabilities covering everything from digital media buying/planning, tech/development, creative, strategy and on-site production facilities.


As Arla’s internal agency, we are not under pressure to deliver bottom-line growth. We have colleagues, not clients. Instead, we focus our energy on building the best communications and digital solution for our wonderful range of brands including Lurpak, Starbucks, Castello and Arla.


We are fiercely ambitious and have hired from global hubs like London, New York and Singapore. We also offer healthy and sustainable work/life balance and real flexible working.


Application and contact


If this sounds the opportunity you’ve been waiting for, we’d love to hear from you! We process applications on a continuous basis and close the job opening once the right candidate has been found.

For additional information, please call Sr Talent Acquisition Consultant Hanne Fuglsang on +45 8938 1041.


COVID-19 Notice:

We are busy producing dairy products so we can continue #fillingtheshelves and #feedingthenation. Recruiting talent to Arla thus stays one of our top priorities also during these difficult times. Necessity is the mother of invention, so we have moved to virtual hiring and onboarding processes for most of our recruitments to enable candidates and our recruitment teams to get close while respecting social distancing. If at the final stages of a recruitment, a candidate would prefer to meet in person, we take all the necessary precautions to ensure everyone's safety.