Global Brand Manager, Arla LactoFREE & Cultura - Europe (6 months maternity cover)

“Arla LactoFREE and Cultura are highly exciting growth areas with the potential to transform the Arla brand. These two powerful sub-brands offer strong, positive momentum and clear strategic direction across our markets”, says Katie Reed, Global VP of the Arla Brand.

How you will make an impact

Reporting to the Director of Health from Within, you play a critical role in building our growth territory and the brands within them. You will have the opportunity to be part of creating the exciting journey of Arla LactoFREE, which continues on an awesome trajectory. You will also have the opportunity to be part of creating a new powerhouse of the Arla brand in gut health with Arla Cultura that has just launched into new markets in Europe.

More specifically, you will:  

• Drive brands within this growth territory with your team, developing the right portfolio including renovation as needed and focus on portfolio scale
• Evolve the communication and media strategy and develop and deliver the toolkits for both brands
• Commercially develop a strong P&L including monthly financial performance tracking
• Part of driving our global governance model, fostering strong communication, leadership and contracting on expectations with different stakeholders

What will make you successful

You know brands, have a passion for them and how to creatively develop them for growth. You are adept at using your creative flair to influence shopper and consumer behaviour. You are a great collaborator, knowing how to bring people along on the journey building strong relationships and networks. You have a strong commercial background and are focused on how to grow a brand to drive growth, P&L, scale and equity. Besides this, you:

• Have experience and a passion for working with brands – thinking both shopper, consumer, customer/channel and category
• Have knowledge of consumer insights and brand levers – penetration, packs per trip, frequency etc.
• Have a minimum of 3 years working on FMCG/branded products
• Have strong project management skills  
• Have experience working with agencies and communications
• Have a strong commercial background
• Are a great collaborator and have experience of building strong relationships
• Are fluent in English

For this role, you can be based in any of our European markets; Denmark, Sweden, Finland, Germany, The Netherlands or UK. Due to Brexit implications, we are, however, restricted on what is possible for candidates that are UK based.

You should expect travel activities corresponding to approximately 6 times a month across Europe (if you are based in Viby Denmark, travel will be less) and otherwise work from home or utilize our offices in one of our European markets. Travel requirements will vary through the year.

What are we about in the Marketing and Commercial Operations team?

In the Marketing and Commercial Operations team, which the Global Arla brand unit is a part of, we drive transformational change for profitable growth. We aim to be number one for our customers and consumers. Our diverse team emphasizes courageous leadership, trust, collaboration, and delivering results while connecting markets, fostering inclusivity, and working passionately while having fun. If you are ready to make an impact, we want you on our team!

What do we offer?
In Arla we’re committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you’ll join a market leader who produces nutritious favourite brands in a way that makes things better for our customers, the farmers who own us and the whole world. 

Application and contact

Go for it and apply as soon as possible. Interviews will commence imminently. For additional information, please contact Director of Health from Within, Bente Fuglsig Seerup, at +45 91311035. We will process applications on a continuous basis and close the position when we have the right candidate.

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to enabling good food choices that make life better, providing people with natural, sustainable nourishment, while taking care at every step to ensure Arla is a choice they can feel good about. If you are looking to shape the future with an ambitious global cooperative that truly cares about your growth, where everyone feels valued and empowered, and collaboration is the core of culture, Arla is a choice you can feel good about.

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