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Global Brand Manager - Lurpak

Global Brand Manager Lurpak®


Are you a passionate brand marketer who wants to drive strong global brand performance?  Lurpak® is one of Arla Foods’ global brands and is not only known for being a high-quality butter but also for its iconic advertising that is inspiring people to cook good food all over the world. Join us in our international team of passionate and highly motivated marketers striving to make Lurpak® the leading butter brand in the world!


Be part of the team that is turning Lurpak into the biggest butter brand on the globe

As the Global Brand Manager Lurpak®, you will work alongside 4 passionate marketers. Reporting to the Global Brand VP, you will have a global perspective when driving this iconic brand from strategy to implementation of new initiatives. Lurpak® has an ambitious growth agenda based on geographical expansion as well as continued growth in its core markets. This position will be based in Arla Foods Global Headquarters in Aarhus, Denmark.


Responsibility for one of our key innovation bets as well as growing the brand across a group of up and coming Lurpak® markets

As Global Brand Manager for Lurpak®, you will create profitable growth for the brand across the globe – with a specific focus on leading the development of our next global innovation platform in close cooperation with the global Consumer Insight and New Product Development teams. On top of that you will be responsible for our Subsidiaries and International Distributor markets, a group of markets with very ambitious growth plans. Digital channels will play a crucial role in building our brand and together with the local brand teams and our agency partners – including our digital in-house agency The Barn – you will create campaigns and plans to build the Lurpak® brand and business.


In overview, your primary tasks will be to:

  • Kick off marketing mix development for our next global innovation platform
  • Act as Business Partner to a group of up and coming Lurpak® markets to ensure their activity plans are aligned with the global brand strategy and will build a strong Lurpak® brand and business
  • Develop digital campaigns together with our digital in-house agency The Barn
  • Follow up on performance in your markets and champion corrective actions


Ambitious brand champion with commercial flair and digital understanding

You hold a degree in Marketing, Business Economics or similar and have a minimum of 5 years’ marketing experience. You are passionate about understanding consumers, building iconic brands and creating breakthrough innovation. You have strong strategic and analytical skills combined with a global and outgoing mind-set that enables you to work with people across cultures and to create strong relationships with all relevant stakeholders. You are a digital native and thrive in the constantly evolving digital marketing environment. You are commercially driven and eager to stretch and develop yourself in a challenging new context.


Application and contact

We process applications on a continuous basis and close the job opening once the right candi-date has been found. For additional information, please call Global Vice President Christian Fischer on +45 8938 1522.



COVID-19 Notice:
We are busy producing dairy products so we can continue #fillingtheshelves and #feedingthenation. Recruiting talent to Arla thus stays one of our top priorities also during these difficult times. Necessity is the mother of invention, so we have moved to virtual hiring and onboarding processes for most of our recruitments to enable candidates and our recruitment teams to get close while respecting social distancing. If at the final stages of a recruitment, a candidate would prefer to meet in person, we take all the necessary precautions to ensure everyone's safety.


REF :70348