Director of Global Impact Partnering - Viby
Viby J, DK
We’re making a bold shift, because staying the same isn’t an option. Consumer Intelligence is Arla’s reimagined Insights & Analytics function built to shape the future of dairy by putting real consumer understanding at the heart of everything we do. As the world around us changes fast, we’re stepping up with new capabilities, deeper expertise, and a sharper focus on impact. We’re not just here to answer questions, we’re here to challenge, to inspire, and to make sure the voice of the consumer drives the decisions that matter most in our business.
As the Director of Global Impact Partnering, you will lead the team of 8 Consumer Intelligence Impact Partners, our front line in bringing the voice of the consumer into the heart of marketing, innovation, and commercial decision-making. This is a highly influential and visible role, designed for a bold, modern insights leader who thrives at the intersection of strategy, storytelling, and business impact.
"You will act as the connective tissue between global marketing, brand, innovation, and country commercial teams, turning insight into action, steering smarter decisions, and pushing our business forward. Your team ensures that every major brand and innovation move starts with the right question and lands with the right impact. You’ll champion a new era of insights: less passive reporting, more sharp provocation, future focus, and commercial influence" - says Michael Swaisland, VP Vice President Insights & Analytics.
How you will make an impact
You will not only be a partner to marketing, you are a co-pilot. And you’re ready to rally a team that reflects that same energy.
Lead a Bold, Consumer Impact Team
- Build and develop a high-performing team of Impact Partners who serve as the consumer-centric, business-savvy partners to country-level and global marketing, brand, innovation, and commercial teams.
- Set the tone for modern insight practice. Proactive, provocative, and always commercially relevant.
Champion Best Practice in Next Generation Marketing (NGM)
- Embed NGM ways of working across the team and broader organization by promoting agile testing, fast learning, and continuous iteration.
- Ensure the use of Jobs to Be Done (JTBD), brand planning, and brand strategy frameworks as core tools to sharpen business problem framing and unlock deeper insight.
Front-Face of Consumer Intelligence
- Act as the lead engagement partner to senior global and local marketing, brand, and innovation stakeholders.
- Shape the perception of Consumer Intelligence as a strategic driver, not a support function, by constantly showing how insights drive better business outcomes.
- Represent the function in key forums and decision-making moments across global and regional teams.
Drive Commercial Impact through Insights
- Champion the use of data and insight to shape marketing, innovation, and portfolio strategy, connecting the dots between consumers, culture, and commercial opportunity.
- Influence business strategy by identifying growth spaces, reframing problems, and injecting the consumer voice at critical points.
Elevate Insight Capabilities Across the Business
- Serve as a thought partner to the VP of Consumer Intelligence and other functional leaders on the future of insight, growth strategy, and consumer-led marketing.
- Mentor the team and the wider organization in impactful storytelling, strategic framing, and influencing with insight.
What will make you successful
In a world where consumer needs and market dynamics change faster than ever, the ability to turn insight into commercial impact is a superpower. This role leads the team that makes that superpower real every day. You will be central to shaping how Arla competes, grows, and stays relevant by ensuring every marketing and innovation decision is powered by deep human understanding.
We foresee that you have 10+ years of experience driving consumer understanding and insights in the FMCG business and have had strategic Influence shaping business and brand decisions at senior levels, using insights as the lever for real change. Further you have:
- Commercial Acumen: You speak the language of growth, marketing, innovation, and strategy. You connect consumer behaviour to business outcomes effortlessly.
- Modern Insights Toolkit: You’re fluent in agile, behavioural, cultural, and data-led insight practices. You understand what’s useful, what’s noise, and how to integrate it all into compelling narratives.
- Excellence in Brand Strategy & JTBD Thinking: You understand and champion strategic frameworks like Jobs to Be Done and brand planning models, and how they unlock meaningful consumer understanding.
- People Leadership: You know how to build a high-trust, high-performance team. You’ve coached senior team members and created cultures of ambition and continuous growth.
- Provocative Communicator: You are not afraid to challenge thinking. You know how to tell a story that moves a room, from a CMO to a commercial director to a brand team.
- Courage & Curiosity: You have the guts to push against inertia, and the curiosity to explore what’s next.
- Matrixed & Diverse Market Leadership: You’ve led across complex global organizations and understand how to adapt your style to the commercial realities and cultural contexts of different regions, from established Western markets to fast-growing emerging ones.
- Global Sensitivity, Local Relevance: You know how to balance standardization with flexibility, and how to inspire your team to do the same.
Would you like to join us?
If you want to help shape the industry, then seize this exciting opportunity. Please apply as soon as possible as we will process applications on a continuous basis and close the recruitment once the right candidate is found.
For any questions, please write Senior TA Consultant, Dorthe Holm Jensen at dojeb@arlafoods.com.
Shape the Future of Dairy
Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We're passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.
We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.
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