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Digital Marketing Analyst - Aarhus

Do you love diving into data to look for those key insights that makes the whole difference? Are you good at identifying consumer trends and tell stories with data? Do you enjoy helping others see the benefit of data-driven decision making?

 

Then you might be the Analyst we are looking for in our in-house digital agency, The Barn, in Arla.

 

“In this position, you’re the expert in charge of driving a data-first mindset in The Barn. You will play a key role in strengthening our data agenda across all our activations, comms and media executions.” explains Global Head of Tech & Data, Rasmus Friis.

 

About the job

 

You will be the primary driver of delivering analysis and insights that will influence decision making in The Barn. You’ll be expected to identify methods to explore digital trends, analyze multiple sources of data and derive actionable insights and present them to the rest of The Barn and our marketers.

 

You are an effective communicator and able to bring a strong voice of the consumer into the business that helps improve Arla’s brand and commercial performance.

 

In short, you’ll play a key role in bringing consumer trends and food trends to the forefront of everything we do in The Barn. More specifically, your responsibility will include the following:

 

  • Be the digital analytics and insights champion in The Barn to help us on our journey to become a true Food agency with deep knowledge on Consumer Food Insights.
  • Continuously analyze multiple sources of data eg. search console, social listening, web analytics etc. to understand what motivates consumers, triggers their needs and drives their food habits
  • Identify key insights to support strategic campaign planning, creative workshops, service development, media planning etc.
  • Showcase your findings in compelling presentations to stakeholders
  • Support data and insight requests from marketers and other stakeholders
  • Support upskilling of internal data understanding and embed data-first mindset across Arla.

 

Who are you?

 

You are data-driven by heart and passionate about the opportunities of digital data. Furthermore, you have a relentless curiosity for using data to understand consumer behaviour, trends and patterns.

 

In addition, you have:

 

  • Highly developed analytical skills
  • Solid marketing experience – preferably within digital marketing, consumer insights or research field
  • Great presentation and visualization skills
  • Strong English skills – verbally and in writing
  • Experience with working with a brand in the food/beverage category is an advantage

 

What do we offer?

 

As part of the Tech & Data team in The Barn, you’ll be working closely with a great mix of digital marketing specialists within technology, search, web and data. It is a great environment with room to grow, and you’ll be playing an important role in supporting our overall objectives and ambitions.

 

Also, you become an integral member of a very ambitious unit in Arla where passionate colleagues are pushing to build a world class digital agency and production powerhouse. The office vibe is casual with an entrepreneurial spirit and a professional mindset.

 

Application and contact

 

If you want to be part of something special and help shape the industry, then seize this exciting opportunity in The Barn. Please apply as soon as possible. We will invite for interviews on a continuous basis.

For additional information, feel free to send a mail to Global Head of Tech & Data, Rasmus Friis (rafri@arlafoods.com)

 

We have a purpose for Good

 

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

 

Ref.: 75423

 

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