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Customer Category Manager - Aarhus


Do you want to influence the commercial development of Arla Denmark? Do you thrive in the grid between sales and marketing – and are you also keen to work close with one of our largest customers on how to optimize their sales performance based on your insights?


This is your chance to step into an essential role within a global FMCG market leader. Here, you will help Arla be a preferred business partner to our Danish accounts. Your insights and recommendations will have strategic impact and guarantee that we translate shopper, customer and consumer insights to drive growth and create a better business for us and our customers.


About the job 


In Viby, Aarhus, you join a team of specialists who work with category, channel, shopper and customer development. Specifically, you will be a part of the Customer Marketing team and sit with the responsibility for one of our largest customer. Based on market insights, data analysis, and in-depth category and customer knowledge,  you enable our sales and marketing teams to make informed decisions about business case development, NPD rationale, and improving existing product range, to name a few. You will also partner with one of our largest accounts to help them improve its sales performance. Your responsibilities include: 


  • Deliver compelling conclusions and recommendations to colleagues and customers about product range, price, promotion, place and product launches
  • Develop robust customer and category plans and long-term strategies to optimize total category sales and help us to ensure that Arla’s relevance is clear to customers
  • Proactively challenge how we and our customers think and act. Drive continuous improvement and innovation in ways of working, processes, tools and research, and test and learn activities. Sharing customer and category development ideas with a wide range of colleagues, you will contribute to develop and share best practice across our category management teams globally
  • Generate new compelling shopper, point of fixture and/or consumer knowledge together with internal and external research specialists including e-commerce/online


Who are you? 


The right candidate for this position holds a business related bachelor level degree and minimum 3 years of experience working in a category or sales role in an FMCG company or retailer, and if combined with e-commerce/online experience, it would be an asset. Your excellent data understanding and -skills, analytical toolbox, and your ability to transform data into actionable insights is paramount for your success in this position. Your positive and proactive approach and excellent stakeholder management skills make you an attractive partner to both our internal teams and our customers. It is a great advantage if you are a super user of Microsoft 365 (especially Excel and PPT for reporting), and are familiar with Nielsen, GfK, retailer POS data and Catman. Finally, you communicate effortlessly in English and Danish.


What do we offer? 


We’re committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you’ll join a market leader who produces nutritious favourite brands in a way that makes things better for our customers, the farmers who own us and the whole world. 


Application and contact 


Please apply as soon as possible as we process applications on an ongoing basis. If you have any specific questions about the role that are important before sending your application you can reach out to Senior Customer Marketing Manager, Kamilla Korsgaard Svane, on +45 91 31 17 01.


COVID-19 Notice:

We are busy producing dairy products so we can continue #fillingtheshelves and #feedingthenation. Recruiting talent to Arla thus stays one of our top priorities also during these difficult times. Necessity is the mother of invention, so we have moved to virtual hiring and onboarding processes for most of our recruitments to enable candidates and our recruitment teams to get close while respecting social distancing. If at the final stages of a recruitment, a candidate would prefer to meet in person, we take all the necessary precautions to ensure everyone's safety.


Req. 71620

Job Segment: Category Manager, Merchandising, Retail