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Brand Manager, Plant Based

Are you a creative and passionate brand marketer with a strategic mindset? Are you keen to further develop new brand in the Arla portfolio and turn it into a success in the Danish market?   

This is your chance to join us on our exciting journey. As consumer needs, preferences and global trends are changing significantly in the last years, future of Dairy should include plant-based products. As the Plant Based Brand Manager, you will have an important role in bringing to life in Denmark one of the new directions for the Arla business. 

Be part of the Marketing team which is actively shaping the future of Dairy 

As the Global Brand Manager Plant Based, based in Arla DK in Aarhus, Denmark, you will work alongside with a team of passionate marketers and take over the maternity cover for our most senior brand manager in the plant based team.

As a Global Brand Manager Plant Based you will be reporting to the Global Plant Based Senior Brand Manager and have a dotted line to Category Directors in Arla DK. In this role, you will have high visibility in the organisation. 


Bring a new Plant Based Brand to DK Consumers: From a vision to world class execution  

Arla company is on exciting journey of shaping a future of Arla and Arla farmers by fulfilling changing consumers needs and securing a leadership positions in all types of Dairy range including plant-based products.

As a part of this journey, you will help to build compelling brand plans across the marketing mix and consistently deliver brilliant brand activation, in order to connect with and impact consumers and shoppers, and grow the brand.

You do this in close cooperation with the Global Brand team, DK organization, agency partners, NPD and Product Management teams. In overview, your primary tasks will be to: 

  • Developing, adapting and driving the brand plan in cooperation with the global team 
  • Delivering short and long-term volume, turnover, profit and brand equity growth in line with the brand/category strategy 
  • Delivering annual brand plans to meet KPIs, aligned to strategic objectives 
  • Tracking performance of the brand and the success of initiatives and recommending actions to strengthen the brand 
  • Partnering with agencies to develop 360°channel activation plan 
  • Managing the marketing budget for your brand 
  • Managing day-to-day agency relationships with core agencies feeding into their review and selection 
  • Creating and delivering retailer engagement sessions 
  • Leading the creation of strong consumer/category insight led shopper plans 

Ambitious brand champion with excellent commercial flair 

You hold a degree in Marketing, Business Economics or similar and have 5+years of brand management experience in FMCG. Experience working with Plant Based brands is an advantage. 

You will be able to demonstrate the ability to provide leadership to key project and cross-functional teams, with both commercial acumen and effective time and project management. Good communication skills are essential for this position along with the ability to work well with others as part of a team. You will be creative, confident and outgoing with a true passion for brands and a desire to achieve marketing excellence. 

Application and contact 

We process applications on a continuous basis and close this maternity cover once the right candidate has been found. For additional information, please call Global Senior Brand Manager Helle Olander From at +45 21143909.

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?


Ref.: 74114

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