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Director Arla Brand and The BARN - Stockholm

 

 

As Director of Arla brand and  The BARN in-house agency you are responsible and accountable for deliveries and success of Arla brand and The Barn in Sweden.

 

The teams are people specialized in building brand equity and brand communication, digital storytelling, video, content and in-store media production, new media buying and publishing as well as platform and service development.

 

About the job

The job has two distinctive areas of responsibilities - Arla Brand and the in-house agency The Barn. You are responsible to provide the organization with knowledge and understanding of the direction of Arla brand and you are the point of contact and working partner for Arla brand in relation to the local category organization with retail and food service with close collaboration with global Arla organization.

 

You have a central and leading role within responsibility for building brand equity for the Arla Brand in Sweden and for the in-house agency The Barn which consists of Content Studio, Content Factory,  Media Team  and Digital platform and service development team. They support the Arla business and long-term direction by developing effective and engaging communication with Arla stakeholders and target groups. Our vision is to bring Arla Stories and Brands to life.

 

You will have an active role within The Barn Lead Team and the Steering Committee for Arla Brand sharing and providing information to the organization on development of the performance of Arla brand in Sweden. You have in total 7 direct reports and you manage an organization of 36 colleagues .

 

As the owner of the Arla brand and story masterplan you are responsible for amplifying the Arla brand by ensuring a consistent and effective brand message and identifying opportunities and brand alignments that strengthens the Arla brand. You will provide guidance to categories and Story Owners on creative and media briefs, as well as create and ensure tools and guidelines are in place to secure brand consistency and messaging.

 

Your overall responsibility for The Barn includes to cost and time efficiently manage resources such as budget and organization ensuring that the team creates and delivers high-performing content, efficient media strategies and buying and continuous excellence within digital platforms  - all with a digital first mindset. You are a key player in establishing consumer insights, behavior, setting the communication objectives. You will set up the necessary structures to deliver according to agreed plans to enable all teams within The Barn to deliver high quality concepts and ideas on based on briefs.

 

At Arla Foods we want to create the conditions for our colleagues to have a sustainable work life by offering flexibility and the opportunity to work in the office and remotely; based on the needs of the business and the employees. We call it the “Power of the Mix”.

 

Who are you?

To succeed in this role, we believe you have:

  • MBA in Marketing & Communication, Business Strategy and/or International Business  – specialized in Communication, Marketing and/or Digital
  • Minimum 7 years’ experience from Marketing positions and or creative agency work and
    effective work processes
  • Documented staff and budget experience
  • Experience from working in a matrix organization, cross-functional coordination with internal stakeholders and international environment
  • Experience of how different digital channels contribute in the media-mix and can be purposed for always-on communication
  • Ability to work and drive effective negotiations with creative and strategic agencies.
  • Ability to lead a wide range of different competences.
  • Ability to work effectively in a large matrix organisation.

 

 

What do we offer?

We’re committed to professional development. Our positive and collaborative culture is built on a the collective teams’ positive mindset where everyone contributes to making Arla a great place to work. You’ll join a market leader who produces nutritious household favorite brands in a way that make things better for our consumers, customers and our owners - the farmers.

 

You will join an agile and global company, work across countries and functions in Arla and continuously experience opportunities to grow and develop your strengths.

 

Create the future – Grow with Arla

 

Application and contact

We will be reviewing applications on an ongoing basis and we will close the recruitment as soon as we have found the right candidate. For additional information about the role, please contact Senior Director Christer Lundin chlun@arlafoods.com.

 

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

 

#LI-EVBEX

Ref. 74411


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