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Brand Manager - Milk, Arla

Are you a top talent who wants to lead & develop major milk brands on the Swedish market? We are now seeking an exceptional and passionate brand builder & project manager to take the leadership of creating strong, emotional, consistent and effective brand positions & portfolios. If you are also aiming for a Senior Manager / Director position in the future – then you might be the person we are looking for! This position is based in Stockholm.

 

About the role

As a Brand Manager at Arla it will be your responsibility to:

  • Lead & develop major milk brands on the Swedish market
  • Lead the strategic direction based on consumer & category insights and develop plans to grow brand penetration.
  • Own and develop the product portfolio & price strategy.
  • Drive profitability and net revenue growth of the portfolio with full P&L responsibility.
  • Lead NPD & other brand related projects.
  • Lead development of yearly communication plan & content, from insights to execution, ensuring both long- & short-term business growth behind right balanced emotional/tactical communication plan.
  • Lead & own yearly media plan development & budget, including to secure efficient use of budget to deliver strong ROI across touchpoints.
  • Lead Agencies to execute strategy and plans.
  • Build strong relationships with internal cross-functional teams across Arla Foods – e.g. work close with the Swedish sales & customer marketing function to identify the category growth potentials and with e.g. NPD, Supply chain, Arla brand team to bring solutions to the potential.
  • Drive scale across EU category markets with NPD, positioning and communication.

 

Who are you?

  • Excellent influencing skills and diligent project management will be crucial to effectively drive the brand positions forward.
  • Strong leadership and exceptional project management skills.
  • Exceptional brand management track-record (Brief, creative evaluation, creative development) incl strong agency management skillset.
  • Growth mindset – challenge status quo.
  • Profound, min 5 years, Brand management experience.

 

Application & contact

Last application date is 20th of August 2020, but if the right candidate applies earlier we will go ahead with recruitment immediately. For more information about the role, please contact Head of Milk Category Konrad von Otter, at +46 70 22 33 901.  

 

We are busy producing dairy products so we can continue #fillingtheshelves and #feedingthenation. Recruiting talent to Arla thus stays one of our top priorities also during these difficult times. Necessity is the mother of invention, so we have moved to virtual hiring and onboarding processes for most of our recruitments to enable candidates and our recruitment teams to get close while respecting social distancing. If at the final stages of a recruitment, a candidate would prefer to meet in person, we take all the necessary precautions to ensure everyone's safety. 

#LI-DNP  

 

Ref. nr:68245