Category Development Manager - UAE

At Arla, we do so much more than make some of the world’s favorite dairy products. We make healthy taste delicious, mornings worth getting up for, and family dinners unforgettable. Puck®, Lurpak®, The Three Cows®, Starbucks®, and Castello® Galaxy® – names like these make us a vital, natural part of modern life in over 100 countries around the world. There are 1,200 employees in the Middle East and Africa and 19,000 global employees at the heart of our business. Every single one of us plays an important role and together we build on our 10bn Euros turnover and establish our position as one of the largest dairy companies in the world.

Join Our Team and Shape the Future of Dairy!

Are you ready to make a significant impact in the world of dairy products? Are you excited about transforming insights into strategic growth? We're on the lookout for a dynamic Market Category Expert to revolutionize our approach to category strategy and growth. This is your chance to play a pivotal role in localizing regional strategies and tailoring them to our local market.

Why You'll Love Working at Arla?
We are a team dedicated to innovation and excellence, offering a collaborative environment and exciting challenges. You'll have the opportunity to drive real change in the dairy industry.

As a Category Development Manager, you will be at the forefront of our category growth strategy, setting the direction of our marketing mix, driving innovations, and enhancing our market presence.
You will collaborate strongly with different stakeholders to unlock the full potential of our product offerings while delivering value to our consumers and shoppers.

Responsibilities:
 

• Define and localize medium to long-term growth drivers that resonate with the local
• customers, consumers and shoppers.
• Develop and own market-level JTBDs, shaping the future of our category.
• Be the go-to market category expert, providing insightful analysis and uncovering new
• opportunities.
• Customize 4P category toolkits, trade decks, and NPD sell-ins to ensure relevance and
• effectiveness.
• Enhance consumer understanding and deep dive into shopper behaviour and market trends, to set the right strategic direction and propose innovations.
• Collaborate and work hand in hand with NRM team to optimize pricing and promotions, driving profitable and sustainable growth.
• Implement the Perfect Store methodology for exceptional market presence and channel success.
• Monitor and evaluate the performance of category initiatives, adjusting strategies as needed to achieve targets.
• Stay updated on industry developments, market trends, and competitor activities to
• identify potential threats and opportunities.
• Provide regular reports and presentations on category performance and insights to internal stakeholders.

Your specific tasks:
 

• In-Depth Category Analysis: Use the 4P’s framework to transform strategy into actionable plans, optimizing our market approach, and drive shopper centricity.
• NPD Toolkit Localization: Customize regional toolkits to suit local market/channel
  dynamics.
• Business Case Development: Lead the creation of bottom-up business cases to achieve market-relevant results and capitalize on potential opportunities.
• Promo Menu Creation: Design targeted promotional menus by category and channel to enhance engagement and drive sustainable growth.

Competencies:
 

• Strategic Thinking: Ability to anticipate and shape the future of dairy categories in-store, with strong capabilities in developing and expanding market strategies.
• Professional Experience: 8-10 years of experience in business/commercial development, category management, sales, or marketing roles within an FMCG company or retailer.
• Business Development Mindset: Proactively drive the business and commercial agenda to achieve strategic goals.
• Market Insight: Expertise in market, channel, and shopper dynamics to leverage growth opportunities for Arla and the category.
• Creative Problem Solving: Pragmatic and innovative approach to achieving category excellence.
• Analytical Expertise: Proficiency in data retrieval, analysis, and generating insights using tools like Nielsen & EPOS data.

 Be a part of Arla’s journey to redefine the dairy industry - apply today!

Shape the Future of Dairy 

Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We're passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future. 

We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry. 

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