Senior Category and Brand Manager - Malaysia

Arla Foods is the 6th biggest dairy company in the world and the world’s largest organic dairy producer. At Arla, we do so much more than making some of the world’s favorite dairy products. We make healthy, nutritious and tasty products - butters, milks, yoghurts and cheeses, which are worth getting up for in the morning and which make family dinners and lunches unforgettable. Arla®, Puck®, Dano®, Lurpak® and Castello® – Brand names like these make us a vital, natural part of modern life in over 100 countries around the world. There are 200+ employees in the South East Asia Region and 19,000 global employees at the heart of our business. Every single one of us plays an important role and together we build on our 10bn Euros turnover and establish our position as one of the largest dairy companies in the world.

Senior Category and Brand Manager - Arla Foods, SEA

Kuala Lumpur, Malaysia

Are you a passionate marketer who wants to drive strong category performance in exciting growth markets? Do you love brands and ensuring their superb execution for a brilliant consumer and shopper experience? Are you someone who thrives on creative problem-solving, yet possesses the ability to bring structure across complex environments?

SEA has seen significant growth in dairy over the last decade and Arla Foods has built niche positions in selected markets and categories during this period. It is now time to start accelerating our presence with our winning brands and products, and we are looking for a Senior Category and Brand Manager to lead and execute Arla Foods’ brands within diverse geographical, category and consumer contexts!

In SEA, we oversee 14 diverse and exciting markets, focusing on developing branded positions across Arla’s full portfolio through close collaboration with commercial colleagues and distributor partners across markets. The Senior Category and Brand Manager role will be based at our regional office in Malaysia, and will manage a team of 4 colleagues focusing on Category, Brand, Innovation and Product Management.

How you will make an impact?

• You will be leading a diverse and skilled team responsible for developing and implementing our brand and product agenda in Retail across many different geographies, categories as well as consumer and shopper contexts.
• You will ensure execution of our the Retail category strategy, and scope and develop the NPD pipeline.
• Your team will also be responsible for strong project management of NPDs and market rollouts (MROs), as well as supporting various projects related to packaging design, regulatory changes impacting product rollouts, and product sourcing.
• Finally, you and your team will be responsible for ensuring efficiency across our full product assortment for both Retail and Foodservice.
• Your priority is fuelling the growth of Arla’s renowned global brands such as Arla (Cheese), Arla Protein, Lurpak, as well as any upcoming bets and brands. You will align and collaborate closely with global and market stakeholders to develop brand positioning and plans for selected brands, ensure effective and efficient marketing budget allocation according to the brand strategy, ensure strong execution on our brands as well as strong pipeline.

What will make you successful?

• You easily to engage with internal and external stakeholders and help your team navigate diverse challenges across many cultural contexts.
• You love creativity, brands and engaging narratives to the extent your passion becomes a beacon and inspiration for your team and Arla’s partners in their daily execution as well as long term vision for their branded position.
• You are structured in your approach and capable of managing multiple agendas simultaneously with your team and various stakeholders.
• You can navigate easily international and multicultural environments where social and cultural standards are inherent. This requires personal integrity and the ability to interpret and work with different cultures effectively.
• Your curiosity and inclination for constant improvement and learning will make your team and colleagues in SEA to strive constantly for better practices and personal and professional development.

Additional qualifications

• Extensive experience in the (Food/Dairy) FMCG sector with a proven record in category, brand and marketing management
• Strong experience with leading teams and organizational transformation
• Strategic mindset with the ability to set direction and influence others
• Considerable experience working with senior management or seasoned stakeholders
• Excellent presentation skills and great command of PowerPoint
• Great commercial acumen as well as business case creation and project management
• Experienced with Excel and/or PowerBI / SAP / dashboard creation & analysis
• Proficiency in written and spoken English is essential
• Experience working across various countries or diverse consumer contexts is an advantage

Application and contact
Please apply through our website with your CV in English language under reference of your salary expectations and your earliest availability. All applications will be dealt with in the strictest of confidence.

Equal opportunity
Arla Foods is a company with equal opportunities for everyone regardless of age, race, gender or any other criteria that is not a professional qualification for an open position. Purely for reasons of readability we have chosen to create all our job postings in male format. We explicitly look forward to all applications regardless if the candidate is male, female, diverse and will also exclude any other criteria from our screening process that is not professional qualification.

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

#LI-ELSAM

Ref.: 97041

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