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Brand Marketing Manager Retail & Foodservice (Food & Beverages) - Taiwan


At Arla, we do so much more than make some of the world’s favourite dairy products. We make special moments worth savouring and healthy tasty breakfasts worth waking up to. With brands like Arla Cheesy®, Lurpak®, Arla® & Castello® we are a natural part of modern life in over 100 countries around the world and a favorite in many households. We want people to enjoy our natural, healthy and tasty products made with our fresh and nutritious milk coming from our own Arla farmers.

Are you ready to help create the future of dairy in growing Taiwan and Hong Kong market? If you live and breathe marketing, we need to talk. We are Arla, one of the leading dairy companies in the world with a growing presence in Southeast Asia.  We are looking for a brilliant Marketing Manager to develop Arla brands in both retail and food service landscape. This position reports to Food service and Retail Manager in Taiwan. 


Your responsibility

  • Develop Arla brand and marketing strategy for retail and foodservice in Taiwan and Hong Kong
  • Lead NPD & other product management related projects 
  • Manage digital marketing platforms for brand communication, e.g. Facebook, SEO, website, etc.
  • Design and execute winning campaigns to achieve brand equity and sales growth target
  • Develop yearly media and communication plan, including to secure efficient use of budget to deliver strong ROI across touchpoints
  • Oversee and approve brand and trading marketing materials
  • Measure performance of marketing activities, gain insight and assess against goals
  • Evaluate and recommend optimal trade activation plan based on promotion analysis
  • Work closely with distributor team for brand and trade marketing execution
  • Work closely with cross-functional team and marketing community to drive category growth, gain resources support and develop solutions for customers


Your profile

  • At least 5 years of FMCG marketing experience in FMCG, preferable in food and beverage industry 
  • Successful higher graduation in business administration or similar at least on Bachelor’s level
  • Exceptional brand management, campaign deployment and digital marketing track-record
  • Numerically literate, comfortable working with numbers and making sense of metrics
  • Good English and Chinese speaking and writing capabilities
  • Great skills in presentation and MS Office, e.g. Excel, Word, Powerpoint 
  • True passion for dairy products and application
  • Willingness to travel 10% of your time in the region


Your contact

Please apply through our website under reference of your salary expectations and your earliest availability. For further information please contact OneHR@arlafoods.com. E-Mail applications will not be considered.


Equal opportunity

Arla Foods is a company with equal opportunities for everyone regardless of age, race, gender or any other criteria that is not a professional qualification for an open position. Purely for reasons of readability we have chosen to create all our job postings in male format. We explicitly look forward to all applications regardless if the candidate is male, female, diverse and will also exclude any other criteria from our screening process that is not professional qualification.


COVID-19 Notice:
We are busy producing dairy products so we can continue #fillingtheshelves and #feedingthenation. Recruiting talent to Arla thus stays one of our top priorities also during these difficult times. Necessity is the mother of invention, so we have moved to virtual hiring and onboarding processes for most of our recruitments to enable candidates and our recruitment teams to get close while respecting social distancing. If at the final stages of a recruitment, a candidate would prefer to meet in person, we take all the necessary precautions to ensure everyone's safety.





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