Regional Category Manager - Milk & Yoghurt (Dano Brand) - Lagos

Are you a passionate, ambitious and strategic professional with expertise in Category management?

Do you have a deep understanding of the West Africa FMCG market?

Do you want to be part of a growing team that will be leading the direction in unlocking commercial growth specifically in the West Africa region for Arla’s Milk & Yoghurt products under the Dano brand?

About the Role
 

This role is based at our office in Lagos, Nigeria.

You will report to the Head of Marketing, West Africa and will be responsible for developing and executing category strategies to drive growth and market share for our Milk & Yoghurt products in the West Africa region.

You will collaborate closely with cross-functional teams, including marketing, sales, and supply chain, to ensure successful implementation of category plans. Your insights into the market, consumer behaviour, and competitor analysis will be invaluable in identifying opportunities and risks.

Key Responsibilities

• Develop 2-5 year Category plan/strategy for Milk & Yoghurt in West Africa; Combine market, shopper, consumer and customer insights to identify growth opportunities and execute these in close cooperation with in-market teams
• Actively drive and deliver annual business plans together with colleagues in local markets
• Responsible for Dano Brand plan/strategy for West Africa; define clear Brand propositions
• Category P&L ownership - ensure efficient assortment, price/pack, driving initiatives to ensure long term profitability
• Lead MYP Category Innovation strategy, develop pipeline to support Category growth ambition, ensuring alignment with business objectives, consumer insights, and market demands
• Project lead of specific NPDs, support MROs, EPDs and ensure effective delivery of launches in markets
• Execute the pipeline in collaboration with the local and global teams from ideation to market launch
• Development of Category/Brand integrated campaign assets
• Work closely with local in-markets team to deliver category best practice, through sharing with others and driving improvements throughout the team
• Category/Brand budget planning & management
• Perform other tasks as required within the Marketing function

Key Skills

• Category management expert
• Consumer centricity
• Strong commercial acumen
• Strong analytics on different data like Nielsen, Kantar, Euromonitor, etc.
• Creative and Assets development expert, including creative briefing
• Good Presentation Skills
• Excellent Stakeholder management
• English fluency, French is an added advantage

Experience Required

• Bachelor Degree in any Discipline – MBA would be an added advantage
• Minimum 10 years Brand building experience in FMCG
• Dairy/ Milk Category experience is an added advantage
• Experience working in multiple team, multicultural environment, with cross-border collaboration

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

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