Regional Category Manager - Lagos

Location:

NG

Are you a passionate, ambitious and strategic professional with expertise in Category management?

Do you have a deep understanding of the West Africa FMCG market?

Do you want to be part of a growing team that drives commercial growth specifically in the West Africa region for Arla’s Cheese, BSM, Cooking & MBB Categories and agreed focus brands, in our Core & Distributor Sales markets?

About the Role

This role is based in West Africa (flexible).

You will report to the Head of Marketing, West Africa and will be responsible for developing and executing category strategies to drive growth and market share for our Cheese, BSM, Cooking & MBB Categories and agreed focus brands, in our Core & Distributor Sales markets.

You will work closely with the Local Marketing teams & other relevant stakeholders to secure growth plan implementation.

Key Responsibilities

Develop 2-5 year Category plan/strategy for Cheese, BSM, Cooking & MBB in West Africa; Combine market, shopper, consumer and customer insights to identify growth opportunities and execute these in close cooperation with in-market teams
Actively drive and deliver annual business plans together with colleagues in local markets
Responsible for Global brand adaptations/plan for West Africa
Category P&L ownership - ensure efficient assortment, price/pack, driving initiatives to ensure long term profitability
Lead Category Innovation/roll out strategy, develop pipeline to support growth ambition, ensuring alignment with business objectives, consumer insights, and market demands
Project lead of specific NPD/MROs and ensure effective delivery of launches in markets
Execute the pipeline in collaboration with the local and global teams from ideation to market launch
Development of Category/Brand integrated campaign assets for Cheese, BSM, Cooking & MBB
Work closely with local in-markets team to deliver category best practice, through sharing with others and driving improvements throughout the team
Category/Brand budget planning & management
Perform other tasks as required within the Marketing function

Key Skills

Category management expert
Consumer centricity
Strong commercial acumen
Strong analytics on different data like Nielsen, Kantar, Euromonitor, etc.
Creative and Assets development expert, including creative briefing
Good Presentation Skills
Excellent Stakeholder management
English fluency, French is an added advantage

Qualifications & Experience Required

Bachelor’s Degree in any Discipline. MBA would be an added advantage
Minimum 10 years Brand building experience in FMCG
Experience in the Cheese, BSM, Cooking & MBB category is an added advantage
Experience working in multiple team, multicultural environment with cross-border collaboration

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

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