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Brand Manager Retail - Paris

Can you lead the way towards successes for our newly introduced brands and products? Do you feel inspired by providing more healthy and innovative food choices in French retail? If so, this is your opportunity to grow our business and further professionalize our French commercial team. We are looking for our new ambitious and entrepreneurial

 

Brand Manager Retail, Paris

 

In this new role you are brand responsible for a new brand portfolio. As our Brand Manager, you will develop and drive our local brand strategies and plans in cooperation and coordination with the global brand teams. By doing this successfully, you will contribute to deliver short- and long-term volume, turnover, profit and brand equity growth. Furthermore, you will:

 

  • Develop and own local brand plans (18-month horizon) within global guidelines;
  • Manage specific implementation of annual brand plans in line with business and global brand strategy. Includes recommendation and development of key elements of the marketing mix;
  • Support development of full marketing mix communication assets;
  • Support and evaluate brand activities managed by a local distribution partner;
  • Monitor and understand key brand tracking KPIs and implications;
  • Develop consumer insights against brands and categories;
  • Develop and lead close in brand line extension projects;
  • Build strong relationships with both cross-functional teams across Arla Foods marketing functions to ensure effective delivery of projects
  • Acts as internal champion and expert for brands and categories.

 

                                                                                      

Your profile

You hold a MSc. in Marketing, Business Economics or similar and have as a minimum 2 years brand management experience. You have solid strategic and analytical skills combined with an entrepreneurial mindset. You’re a true business builder and love to work both strategic as operational. While doing so, you create constructive relationships with all relevant (international) stakeholders. Finally, you have strong communication and presentation skills, in French and English.

 

About us

Arla Foods is the 9th dairy group in the world with a turnover of more than 10 billion euros in 2021. Cooperative above all, the DNA of Arla Foods is reflected in a very strong commitment to eco-responsibility and products of 100% natural quality.

With Arla France, an entrepreneurial environment, we operate in the distribution of dairy products in supermarkets as well as in out-of-home catering (Food Service).

We are located in Paris (50 rue de Paradis, 75010 Paris)

 

Application

We will be reviewing applications on an ongoing basis, so if this sounds like the right opportunity for you, please send your application as soon as possible. Please reach out to Dirkjan Boels for more information on 00316-50506603.

 

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

 

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

 

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Ref.: 81349


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