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Brand Manager

We, as Arla - a European dairy cooperative with over 19,000 employees and 12,600 farmers - stand for a strong community with pronounced Scandinavian values and strong roots in our local markets. Our cooperative principle enables us to be particularly close to our farmers - the owners of Arla - and motivates us every day to do only the best for our farmers, colleagues, our milk, our consumers and our environment! We are convinced that together we will achieve the best results!


With the growing presence in the Philippines and Southeast Asia, we are faced with positive new challenges every day. Because of these constantly recurring developments and new challenges in the market, we, as ARLA Foods Philippines, we are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. You’ll work across all levels and departments of our organization to find what makes us unique and communicate it to the world. You are the person who shapes the company’s outward image. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns. We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.


If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like to meet you!


Your tasks


  • Develops and owns short-term brand plans (18-month horizon) within global guidelines.
  • Manages specific implementation of annual brand plans in line with business and global brand strategy. Includes development and implementation of key elements of the marketing mix: advertising, promotional campaigns, digital and shopper marketing.
  • For Global brands – clearly defines communication asset requirements in accordance with 24-month future plan to the Global team. For Local brands – supports development of full marketing mix communication assets required in line with future 24-month future plan
  • Manages, delivers and evaluates brand activities.
  • Monitors and understands key brand tracking KPIs and implications.
  • In conjunction with management support, develops consumer insights against brand(s) including key development research projects.
  • Develops and leads close in brand line extension projects.
  • Manages the marketing budget for brand(s).
  • Manages 'day-to-day' agency relationships with core agencies feeding into their review and selection.
  • Builds strong relationships with cross-functional teams across Arla Foods marketing functions to ensure effective delivery of projects.
  • Acts as internal champion and expert for brand(s).
  • Gives input into 3-5 years’ brand strategy development.
  • Develops and owns brand P&L, working with sales to ensure P&L delivery.


Your profile/Work experience


  • You have a degree in Marketing, Business or relevant commercial training
  • You have in-depth brand building experience (+2 years)
  • You can work independently and bring teamwork
  • You have 3-5 years of business experience – preferably 1 to 3 years of experience in the FMCG industry
  • The Job reports directly to the Head of Marketing


Your way to Arla


Please apply using the corresponding link on our job portal, stating your desired salary and availability and our HR Executive will get in touch with you. Please indicate how you became aware of this job advertisement and how you can contribute to our growing Arla family.


Equal opportunity


Arla Foods is a company with equal opportunities for everyone regardless of age, race, gender or any other criteria that is not a professional qualification for an open position. Purely for reasons of readability we have chosen to create all our job postings in male format. We explicitly look forward to all applications regardless if the candidate is male, female, diverse and will also exclude any other criteria from our screening process that is not professional qualification.


COVID-19 Notice:

We are busy producing dairy products so we can continue #fillingtheshelves and #feedingthenation. Recruiting talent to Arla thus stays one of our top priorities also during these difficult times. Necessity is the mother of invention, so we have moved to virtual hiring and onboarding processes for most of our recruitments to enable candidates and our recruitment teams to get close while respecting social distancing. If at the final stages of a recruitment, a candidate would prefer to meet in person, we take all the necessary precautions to ensure everyone's safety.


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