Strategic Brand Manager (SBM) - Lurpak- Leeds

Strategic Brand Manager- Lurpak 

Arla House, Leeds, LS10 1AB

Hybrid working pattern

Are you a passionate marketer with a strategic mindset? Do you understand how to continue to build on some of the dairy industries biggest brands? Do you want to play a part in helping to grow our £1 Billion Branded Business.

We are currently looking for a talented Strategic Brand Manager to execute ambitious growth plans. This role will report into the Director of BSM, Cheese & Cooking.

About the role

This is your opportunity to work on one of the UK’s biggest luxury dairy brand. This is a high profile role within the UK business due to the size and prestige of this brand. We are looking for someone with a commercial mindset who is driven to maintain our market share status. You should have the ability to build strong relationships with the commercial function to drive SBRG growth. As Strategic Brand Manager, You will be response for ensuring the product portfolio is optimised to deliver our annual marketing plan.

• You will be working closely with the Lurpak global team to develop the brand strategy and deliver strong branded execution. You need to have the ability to understand what requirements are needed for the UK market by truly understanding the UK consumer.
• You will be for responsible developing the media strategy whilst finding new ways to continue to drive fame and reach for this legendary brand.
• You will be working closely with the global team & Innovation Manager to ensure innovations align with brand positioning, target audience needs and consumer insights.

As a Strategic Brand Manager , you will play a vital role in shaping the future of Lurpak in the UK, and become part of the history of this iconic brand.

Key responsibilities

• Delivering short and long-term volume, turnover, profit and brand equity growth in line with the overall strategic ambition for the business
• Uses the Arla NGM (Next Generation Marketing) principles to develop and lead local brand vision, strategy and plans
• Builds a strong and successful brand equity and power through a consumer-driven insight approach
• Lead specific implementation of annual brand plans in line with business, category and brand strategy. Includes implementation of key elements of the marketing mix: advertising, promotional campaigns, digital and shopper marketing.
• Leads 'day-to-day' agency relationships with core agencies feeding into their review and selection.
• Tracks performance of the brand and the success of initiatives and recommends actions to strengthen the brand at a local level
• Makes optimal and effective use of the budget available
• Builds cost efficient and impactful media strategies/plans effectively reaching the target audience, in cooperation with media agency/Barn team.
• You will be the leader, motivator & ambassador of your specific brand throughout the business

Key experience

• Previous brand management experience within the FMCG industry and an effective track record of successful brand management and results delivery.
• You will be able to demonstrate the ability to provide leadership to key project and cross-functional teams, demonstrating both commercial acumen and effective time and project management.
• You must be able to develop strong relationships with multiple cross functional stakeholders.
• Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels
• Proactive and self-driven, with the ability to work in a fast-paced environment and manage multiple priorities
• You will be creative, confident and outgoing with a true passion for brands and a desire to achieve marketing excellence.

Benefits

• Competitive salary (salary discussed at application)
• 26 days holiday + bank holidays
• Annual Pay review
• Employer pension matched up to 6% (12% total contributory)
• 4 x annual life salary assurance
• Flexible Benefits- buy additional annual leave, reward gateway scheme- discounts with various retailers via my benefit platform.
• People agenda commitment to training and development
• Access to discounted Arla products
• Most importantly- a cheese hamper at Christmas!

Next steps

If you have any questions, please reach out to Olivia Pine, Talent Acquisition Partner at Arla Foods. The closing date for this position is the 16th of October, only CV’s sent in via this link will be considered.

We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?
 

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

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