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Regional Field Sales Optimisation Associate - Leeds

Do you want to boost your career in a dynamic and global FMCG company?


Arla Foods is recruiting a Regional Sales Optimisation Executive to cover our Top 4 Food Retailer accounts based in the North West of England, covering Liverpool and Manchester. In this role you will report to the Sales Optimisation Controller. This is a home based field sales role in which the successful applicant will be working to achieve the optimum sales of Arla Foods products, by effectively supporting and marketing the company's products in store. The territory is made up of circa 90 stores and the primary objectives are to optimise & drive incremental sales growth, across Arla Brands & Private Label products, by gaining additional Stock Orders / Fixture Space / Secondary Sitings, helping facilitate the world class execution of new product launches, maximising in store & on-shelf availability and promotional compliance levels, whilst providing the business with key information / insights (competitor & Arla Brands) that can only be gathered by being in store, that helps the business make better informed decisions



Demonstrating true territory management, you will help plan and organise a personal sales strategy by maximising the return on time investment for the territory that you are responsible for, through the efficient and effective management of own Territory and the Actions taken in store.

Analysing territory potential and determining the value of existing and prospective customers to the organization, you will establish, develop and maintain business relationships with both current customers and new customers in the assigned territory in order to generate incremental sales for Arla products.


Capturing a series of data whilst in store which will include availability, promotional and merchandising compliance, you will identify and address any issues in relation to these matters, spotting and delivering sales opportunities. You will be required to communicate to store colleagues through a variety of methods including formal presentations, when significant sales opportunities, marketing campaigns and NPD is launched. Building and providing constructive feedback to stores on issues identified during your visits, you will take any required actions needed, providing Arla with industry leading insight into in store activities, processes and opportunities for growth. You will monitor your own performance against targets, achieving agreed targets on KPI's, achievement tables and distribution / traitings targets of Arla products.



This role would be suitable for someone with experience of working in one or more of the Top 4 food retailers, ideally in a managerial role or as a Territory Field Sales Representative. You will be highly self-motivated and results orientated with the ability to deliver within time scales, whilst being an effective communicator who is capable of building strong working relationships both internally and throughout your assigned territory. You will have competent IT skills, including the use of Microsoft Applications, Outlook and Social Media.


Why this Role?

The successful applicant will have total ownership of a Territory, consisting of circa 90 stores (3 of the Top 4), that they will be fully empowered to manage, aided by daily store & product data reports (PowerBi), combined with their local knowledge of each store and the potential sales opportunities they have identified, in which no two days are the same.

The applicant will be given a comprehensive induction and training in the specifics of the role, have the use of a Company Car (Business Mileage paid for) a phone, laptop and iPad.

What makes this role stand out from others of a similar ilk, is the extremely close working ties those colleagues who work in the Field have with those who are Office based, as the Team agenda is very much of ONE Team.


What do we offer?

We are committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you and you’ll join a market leader who produces nutritious household-favourite brands in a way that make things better for our customers, the farmers who own us, and the whole world.


We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?


The closing date for this role will be the 5th December 2022. For any more information please reach out to Talent Acquisition Partner Patrick Kilbride at



Ref.: 82539


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