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Digital Content Editor, Leeds

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">We are looking for a digital content editor to join our in-house creative team!

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Within Arla we have developed a unique content studio where digital creative assets are developed with the consumer at the heart of all activity. Due to further expansion and increased creative requirement, we now need to add another creative to our talented team.

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Our goal is to build a creative team capable of taking our digital campaigns to the next level and help to develop best in class consumer executions – within our content studio we work closely with our digital marketing and brand teams to build long term consumer engagement with our brands. As a Digital Content Editor you will play a central role in helping our brands find their own unique voice and you will be involved in every aspect of the creative content process – from initial idea to final launch.

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">About the job

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">As a Digital Content Creator, you will support our Creative Services Manager in producing amazing copy and content for our well-loved brands. You will be responsible for producing new and exciting content across a wide range of platforms including:

 

  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Blog and article writing
  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Website copy
  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Social media
  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Video script writing
  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Email content
  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Writing for SEO and so much more

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">You will also be responsible for uploading and managing our website content through our CMS and producing our content calendars. You will ensure landing pages are optimised for paid traffic and will report regularly on our website performance (including traffic, SERP ranking and experience flow).

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">You will also be involved in proactively participating in content planning and scoping sessions and will be called upon to develop and execute new and ideas and targeted campaigns.

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">You will follow directions from key stakeholders and work with the content team to conceptualise seasonal campaigns and always-on digital activation.

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">You will make data driven recommendations for content and will showcase fresh and existing ideas to our brand and marketing community.

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Who are you?

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">You’re excited by the opportunity to write for a variety of different brands and your command of the English language is second to none. You love a project that you can make your own and enjoy research, and undertake it for each and every project you work on.

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">You excel at time management. You’re unphased by deadlines, and you’re able to produce excellent content even at short notice. You love to showcase fresh and exciting ideas and you’re committed to being an asset to our growing team.

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">You also bring:

 

  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">A proven track record of working from a digital perspective, including iterating content de-sign for complex situations and difficult or technical problems and processes
  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Exemplary spelling and grammar and have substantial experience of writing and executing using a tone of voice guide and plain English
  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Experience of writing for SEO including keyword research, on-page recommendations (metadata, headings, internal linking etc)
  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Substantial experience of using user research and data to make content decisions
  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Experience of using website analytics, user segments and audiences to provide recommendations to deliver key metrics and optimise web content and the user experience journey
  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Strong knowledge of one or more testing platforms e.g. Google Optimize, Optimizely, Ado-be Analytics.
  • <span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">Experience with using tools for SEO e.g. Google Analytics, SEMRush, Ahrefs, Google Search Console

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">The closing date for this role is 4th December.

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">COVID-19 Notice

 

<span lang="EN-US" style="font-family:"Arla InterFace",sans-serif">We are busy producing dairy products so we can continue #fillingtheshelves and #feedingthenation. Recruiting talent to Arla thus stays one of our top priorities also during these difficult times. Necessity is the mother of invention, so we have moved to virtual hiring and onboarding processes so we enable candidates and our recruitment teams to get close while respecting social distancing. If at the final stages of a recruitment, a candidate would prefer to meet in person, we take all the necessary precautions to ensure everyone's safety.

 

<span lang="DA" style="font-family:"Arla InterFace",sans-serif">#LI-HF

<span lang="DA" style="font-family:"Arla InterFace",sans-serif">Ref.: 69654