Share this Job

Activation Manager - Leeds

Do you want to be part of a growing team that will be leading the direction around how to unlock category and commercial growth in our growing Drinks business?

Do you thrive with high levels of autonomy and have a hunger for delivering commercial results from thorough category and shopper understanding?


You will report into the Head of MBB  and will be responsible for developing execution plans for all channels taking the category strategies as a start point. This will go hand in hand with being the expert at a channel level and creating category channel plans that identify specifically how to win in each channel across Dairy Drinks. Innovation is also an area that you will support through robust category rationales and post launch analysis.


Working with the sales and marketing teams, you will be a strong networker and influencer with a focus on results and execution through your commercialised category and shopper insights. You will have the leadership behaviours and experience to coach and develop colleagues to support the delivery of team and business objectives 


Key Responsibilities

  • Develop and lead best in class secondary display agenda across all channels from concept through to delivery
  • Manage & deliver a FSDU program (both temporary and permanent), that improves share of feature whilst taking workload from brand, commercial and other key stakeholders
  • Work with the Head of MBB & Beverages to define the longer term future chiller/fridge plan, managing through a trial execution into market rollout 
  • Ensuring we have most cost effective model of procuring materials
  • Collaborate with the wider team (Shopper Marketing Managers, Brand Managers, Category Managers and Business Managers) to ensure seamless execution of F&D with Key Accounts.


Key Skills

  • Curious by nature, and possesses tenacity to drive change within a global organisation
  • Commercially Astute – Full appreciation of retailer commercial challenges and business commercial challenges and able to navigate through them.
  • A problem solver – Able to find solutions to complex category problems from lots of data without becoming ‘data blind’
  • A Performance Mindset and results driven
  • Relationship Builder – can build a rapport quickly and maintain it and comfortable independently managing stakeholders at all levels
  • Fully conversant in all data sets and awesome at finding the insights – A true expert in category and shopper
  • Adaptable – Able to embrace change quickly and adapt to changing needs of shoppers, customers and Arla
  • Shopper and Category focussed – Genuine passion for understanding the shopper and using this understanding to drive a competitive advantage


Experience Required

  • Fully conversant with Kantar/Nielsen/IRI/retailer data systems
  • Minimum Impulse/ Soft Drinks category FMCG experience in category/commercial/strategy roles
  • Extensive experience of strategy development and deployment in retailers with demonstrable results


Ambitious brand champion with excellent commercial flair

You have strong demonstrable brand management experience in FMCG. Experience working with Plant Based brands is an advantage. You are passionate about brands and have experience in developing successful brands.


You will be able to demonstrate the ability to provide leadership to key project and cross-functional teams, with both commercial acumen and effective time and project management. Good communication skills are essential for this position along with the ability to work well with others as part of a team. You are creative, confident and outgoing with a true passion for brands and a desire to achieve marketing excellence.


Application and contact

The closing date for this role is 30th of February. For a confidential chat on role details, please reach out to Talent Acquisition Partner Patrick Kilbride at


We have a purpose for Good 

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you? 


It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods.Learn more via thislink. 



Ref.: 83607

Take a look inside Arla