Category Development Manager, Beverages - Copenhagen

Are you a passionate and strategic category and shopper expert with a keen eye for developing excellence in category execution plans? Do you aspire to set the direction for unlocking category and commercial growth for renowned brands within Milk-Based Beverages (MBB), such as Starbucks® RTD and Milka Chocolate Drinks? If so, this opportunity is for you.

Our Distributor Sales organization oversees various global markets, collaborating closely with Marketing, Sales, Logistics & Operations, and Product Management. MBB is a key focus area, where we have established strong positions with our licensed brands, Starbucks® and Milka, across several EMEA markets. As MBB is a strategic BET for Arla Foods this is a newly created position where you will have the opportunity to shape the role. The role will report into Head of Marketing in Rest of World (ROW) but work closely with the Beverage team.

How you will make an impact

As a Category Development Manager, your primary responsibility is to establish and lead our efforts to leverage category data and insights that drive strategic decision-making, enhance category execution, and foster commercial growth across Milk-Based Beverage brands. You'll play a pivotal role in driving both category and business growth by analyzing diverse data streams to uncover distribution opportunities, shopper insights, and consumer behaviors.  You'll provide actionable recommendations on product assortment, pricing, promotions, distribution channels, and NRM opportunities to enhance category success.

Your responsibilities will include:

Category & Brand Growth:

• Develop shopper insight-led growth plans and customer propositions to expand market share and support our partners in key customer interactions like range and planograms reviews.

• Conduct detailed analysis of retailer and channel dynamics to identify untapped distribution, optimal price points, and portfolio optimization opportunities.
• Explore new sales channels and collaborate on portfolio optimization with commercial excellence teams.

Channel Strategy:

• Embed relevant channel strategies into the sales organization, creating clear annual plans by customer to drive sales, net revenue, and SBRG growth.

Data Analysis:

• Handle ad-hoc analytical tasks, such as forecasting promotional volume lifts and developing business cases.
• Develop and implement best practices for utilizing various market and category data sources, including identifying key areas for investment.

Execution Plans:

• Translate strategies into execution plans, developing toolkits for category ranging, space, pricing, and promotions, based on globally defined brand principles.

Collaboration:

• Work closely with marketing, sales, and local distributors to refine category strategies.
• Independently manage significant ad-hoc category projects.

What will make you successful?

You hold a Master’s degree in Business, Economics, or a related field, demonstrating a strong aptitude for numerical analysis and data management. The ideal candidate comes with 4–5 years of professional experience within data sets such as Kantar, Nielsen, GfK, and IRI. We expect that you possess excellent PowerPoint presentation skills and are highly proficient in Excel. Experience in the beverage industry or other impulse categories will be seen as an advantage.

Your positive disposition makes it easy to engage with external stakeholders and helps your team navigate diverse challenges across many cultural contexts. You are structured in your approach and capable of managing multiple agendas simultaneously with your team and various stakeholders. You can navigate easily international and multicultural environments where social and cultural standards are inherent. This requires personal integrity and the ability to interpret and work with different cultures effectively.

Your curiosity and inclination for constant improvement and learning will make your team and wider RoW-DS to strive constantly for better practices and personal and professional development.

Additionally, you have the ability to travel 10-20 days annually.

Application and Contact

If you are eager to seize this exciting opportunity, please apply as soon as possible. Applications will be reviewed on an ongoing basis until the right candidate is found. If you have any questions, please reach out to Senior Commercial Manager Jonathan Tei Bergfeld at joteb@arlafoods.com.

We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?
 

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