Head of Marketing - Lagos

Nigeria is a key growth market for Arla Foods. We have built a position as the second largest brand in milk powder and have the ambition to enter more categories to become the #1 dairy company in Nigeria. We are also pioneering Arla’s International Dairy Development work by investing in the local dairy sector and have built the first and only Arla owned Dairy Farm in Northern Nigeria. This project is an important part of our sustainability agenda and a central part of our business in Nigeria.

As Head of Marketing, you will have a seat on the country leadership team. You will be right hand to the Managing Director Nigeria, and instrumental in driving the commercial agenda and profitability. You will be responsible for executing marketing strategies to drive brand awareness, increase market share, and achieve business objectives. You will lead a team of five marketing professionals and work closely with cross-functional teams to ensure the successful implementation of marketing initiatives.

With your strong commercial acumen and experience you will provide insights, analysis and decision papers that enable our business to grow and become more robust.
 

Key responsibilities
 

• Execute Marketing plans: Create comprehensive marketing plans that align with the company's objectives and target market. Identify key marketing opportunities and implement execution plans to capitalize on them.
• Brand management: Oversee the management of the Arla brand in Nigeria. Ensure brand consistency across all marketing channels and touchpoints in collaboration and alignment with the Regional team
• Market research and analysis: Interpret and utilize market data to make informed decisions and drive marketing strategies.
• Campaign execution: Lead the execution of marketing campaigns across various channels, including digital, traditional media, and experiential marketing. Monitor campaign performance and make necessary adjustments to optimize results.
• Food service: Manage and expand our Food service business.
  Sales and Distribution: Manage the sales and distribution of our Yoghurt and Fresh milk category.
• Team leadership and development: Build and lead a high-performing marketing team. Provide guidance, support, and mentorship to team members to foster their growth and development.
• P & L: Manage local P&L, driving initiatives to deliver profitability targets
  Budget management: Manage country marketing budgets effectively, ensuring optimal allocation of resources and cost efficiency.
• Cross-functional collaboration: Collaborate with internal teams, such as sales, product development, and finance, to ensure alignment and integration of marketing efforts. Foster strong relationships with external partners, agencies, and vendors
• Stakeholder management: Manage external agency/supplier relationship, as well as internal stakeholders (including JV partner)

Your track record:
 

As a person you have great leadership and can set direction for your team. You have a robust and collaborative nature across cultures and execute a solid and structured follow-through on priorities and relationship management.

Specifically, you have:
 

• Bachelor's degree in any Discipline. Masters degree in Business Administration and/or Management, Economics, Accounting or similar is a plus
• 10+ years proven experience in marketing leadership roles within the FMCG Industry
• Strong understanding of the Nigerian market and consumer behavior.
• Excellent strategic thinking and analytical skills.
• Demonstrated ability to develop and execute successful marketing campaigns.
• Strong leadership and team management abilities.
• Strong communication skills
• Ability to build positive relationships in a multicultural environment

Equal opportunity
 

Arla Foods is a company with equal opportunities for everyone regardless of age, race, gender or any other criteria that is not a professional qualification for an open position. Purely for reasons of readability we have chosen to create all our job postings in male format. We explicitly look forward to all applications regardless if the candidate is male, female, diverse and will also exclude any other criteria from our screening process that is not professional qualification.

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

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