Instore Excellence Specialist

Description

At Arla, we do so much more than make some of the world’s favorite dairy products. We make healthy taste delicious, mornings worth getting up for, and family dinners unforgettable. Puck®, Lurpak®, The Three Cows®, Starbucks®, and Castello® Galaxy® – names like these make us a vital, natural part of modern life in over 100 countries around the world. There are 1,200 employees in the Middle East and Africa and 19,000 global employees at the heart of our business. Every single one of us plays an important role and together we build on our 10bn Euros turnover and establish our position as one of the largest dairy companies in the world.

Role Overview:

Based in Erbil, you'll join Arla Iraq’s Category Development Team, working closely with the commercial team across Iraq. This role emphasizes a growth mindset, agility, and frontline collaboration.

Key Responsibilities:

• Drive brand/category growth via campaign execution.
• Align sales and category strategies, ensuring seamless execution.
• Collaborate with sales teams to enhance in-store performance.
• Analyze market trends, competitor actions, and campaign outcomes.
• Optimize promotional activities and shopper investments (e.g., secondary placements, sampling).
• Develop in-store solutions to boost category spend and shopper satisfaction.
• Manage agencies for production, deployment, and execution.
• Lead the Perfect Stores agenda, chillers/coolers plans, and third-party agency relations.
• Ensure the smooth flow of POSM throughout the year.
• Oversee external promoters and implement promoter plans.

Your Profile:

• Trade Marketing Expertise: Experience in traditional and digital campaigns, trade operations, and shopper engagement.
• Analytical and Detail-Oriented: Proven ability to multitask and meet deadlines.
• Self-Starter & Team Player: Outgoing, passionate, with excellent networking and presentation skills.
• Educational Background: Bachelor's degree in a relevant field.