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Trade & Customer Marketing Manager / Digital & eCommerce - Düsseldorf (Arla Pro)


Marketing managers, culinary chefs, digital wizards, innovation project specialists, key account managers and many more – in Arla, we are bringing together an exciting mix of people to help us build up a new organization with the ambition to be the leading foodservice dairy and a true Partner at Heart to our customers in the food service industry.  To succeed with our mission we need talented people in all of our markets – and we need a Trade & Customer Marketing Manager to join our Global Foodservice Team to build our channel strategies and go-to-market solutions as well as driving our digital enablement for a strong customer interaction. This role is based in Germany.


This is a logical next step in our ongoing and unprecedented investment in foodservice by Arla. Logical, because with the appointment of a Senior Channel Manager Independent Customers we are now clearly investing in the execution of our 3-2-1 Future 26Strategy. In which the “2” stands for winning with customers in QSR and FSR channels.’, says Roelof van Dinter, Channel & Digital Development Director, Global Foodservice.


About the job 

As our new Trade & Customer Marketing Manager,  you will support the local markets (Germany, Netherlands, France & Finland) in market analysis, such as the understanding of the Personas and the digital behaviors, in building their strategy for independent customers and in executing flawlessly their go-to-market strategy. Additionally, you will drive conversions with existing assortment in prioritized subchannels.

As part of this, you will take the lead on developing and implementing digital lead generating activities and campaigns to Attract, Acquire, Grow and Retain Independent QSR & FSR customers. You will  collaborate closely with Digital, Channel and Category teams along with the local marketing/sales teams and report to the Senior Channel Manager. In order to make clear your team also leads the attract part of the journey in winning independent customers digitally (WICD).


Your responsibilities include:

  • Taking the lead in identifying, discussing and developing go-to-market strategies for prioritized subchannels according to the 3-2-1 strategy
  • Together with the markets, this role will develop and implement a yearly digital lead generation and generating demand campaigns’ calendar for each participating market as defined in the yearly business planning process
  • Mapping of customer journey and develop the digital campaign flow and timing to attract and acquire defined target customers in prioritized subchannels
  • Responsibility for the monthly progress update  via funnel management to secure effective conversions in the local markets
  • Engage with Global Big Bet owners to secure deliverables meet customer needs and leverages Value Selling

You can expect approximately 2-3 travel days to the local markets on a monthly basis.


Who are you? 

  • You have a relevant background in marketing, business administration, innovation or equivalent, and have relevant experience working with digital marketing and e-commerce.
  • We expect that you have worked several years within either Foodservice or the FMCG industry with digital campaigns/activities, e-commerce, marketing automation or similar.
  • You have strong project- and stakeholder management skills, as you will oversee campaigns across the local markets.
  • As English is our corporate language, good working proficiency is required.
  • You have a digital mindset and see yourself as a super-user in digital tools like Excel, PowerPoint, Salesforce.
  • Not least, you are diligent and collaborative, as success in this role depends on effective processes across teams and locations.


About Arla Pro

We are dairy partners to chefs and foodservice businesses around the globe. Dedicated to bringing restaurants and foodservice businesses the partnership they need for success – whether that means working towards their sustainability goals or helping their business transform.

We made it our vision to create the future of dairy in foodservice by bringing great food experiences and inspiration, naturally. To become true Partners at Heart for our customers.


You will be part of our Global foodservice organization, where our positive and collaborative culture will bring the best in you. You will join a team where having fun and supporting each other in thriving to improve every day by producing nutritious favorite brands in a way that makes things better for our customers, the farmers who own Arla, and our planet.


Way to Arla

Please apply via our website stating your salary requirements and availability. For further information, please contact Niklas Berg, Consultant Talent Acquisition, at +49- 151-14192766. Please state how you became aware of this job advertisement.


Equal opportunity

Arla Foods is a company with equal opportunities for everyone regardless of age, race, gender or any other criteria that is not a professional qualification for an open position. Purely for reasons of readability we have chosen to create all our job postings in male format. We explicitly look forward to all applications regardless if the candidate is male, female, diverse and will also exclude any other criteria from our screening process that is not professional qualification.


Agency disclaimer

Arla Foods Deutschland has chosen carefully selected external vendors (“Headhunter”) to work on specific roles and we hold long term working relationship with them. Arla Foods Deutschland is not seeking any new partners until further notice. Therefore, we are asking you to refrain from any contact requests by phone, e-mail or in any other way towards any Arla Foods representatives. Please note that all candidate resumes that are send to us without a written and signed search assignment will be deemed made available free of costs.


We have a purpose for Good  

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you? 


It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods.Learn more via thislink. 



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