Share this Job

Brand Manager Kaergarden, Düsseldorf

Arla is one of largest dairies in the world's, with  a presence in more than 100 countries worldwide. We are a leading dairy in sustainability and a modern dairy cooperative (farmer owned) that wants to create the future of dairy.

We have strong Scandinavian roots and these values are coming to life in our organization and through our brands. Globally, we have strong brands like Arla, Lurpak and Castello and locally we furthermore have some very well-known brands like Arla® Buko, Arla® Kærgården, Arla® Skyr, Arla® Lactofree, Arla® Bio and Hansano®  that are a natural part of many German households.


We are currently looking for a Brand manager for our single biggest brand, Arla® Kærgården.

Arla® Kærgården is a challenger brand that will continue to be one of most important growth and profit contributors in Germany, why driving the ambitious brand growth agenda is key part of the role.


If you love building brands through strong marketing programs but also possess a strong commercial understanding to continuously deliver profitable growth, we can offer you a very exciting opportunity

All we need from you is a natural drive and an excellent ability to create results through collaboration across teams.


Brand Manager Kaergarden, Düsseldorf

The Opportunity

  • Developing and driving brand strategies and plans in alignment with local and global teams to deliver short and long-term volume, turnover, profit and brand equity growth through excellent execution
  • Manage brand P&L
  • Support the development of innovation strategy and ensure effective implementation of key priorities in annual business plans
  • Monitoring performance of the brand and the success of initiatives and recommending actions to strengthen or adjust
  • Partnering with agencies to develop compelling creative ideas and engaging platforms including 360 degree channel activation plan
  • Defining new and creative ways to ensure branded growth in an increasing competitive environment

Your profile

  • You will have min. 3 years marketing/brand management experience within the FMCG industry with a strong track record of brand understanding, brand purpose and positioning
  • You have commercial acumen, with an ability to prioritize brand initiatives that drive profitable growth
  • You have experience with creating new product concepts from insights to execution.
  • You have a degree within a marketing or business related discipline (B.Sc / M.Sc.).
  • You will be able to demonstrate the ability to provide leadership of cross-functional teams to drive projects forward
  • Good communication skills are essential for this position along with the ability to work well with others as part of a team.
  • You are used to work within an international company with matrix structures and interaction between regional and international organizations.
  • Finally, you have profound knowledge of the German market and speak German and English language business fluent.

Application and contact

Please apply through our website under reference of your salary expectations and your earliest availability. For further information please contact Elena Sampalioti, Manager Talent Acquisition, under +49- 211-472 31 412.


Equal opportunity


Arla Foods is a company with equal opportunities for everyone regardless of age, race, gender or any other criteria that is not a professional qualification for an open position. Purely for reasons of readability we have chosen to create all our job postings in male format. We explicitly look forward to all applications regardless if the candidate is male, female, diverse and will also exclude any other criteria from our screening process that is not professional qualification.


Agency disclaimer


Arla Foods Deutschland has chosen carefully selected external vendors (“Headhunter”) to work on specific roles and we hold long term working relationship with them. Arla Foods Deutschland is not seeking any new partners until further notice. Therefore we are asking you to refrain from any contact requests by phone, e-mail or in any other way towards any Arla Foods representatives. Please note that all candidate resumes that are send to us without a written and signed search assignment will be deemed made available free of costs. 


COVID-19 Notice:
We are busy producing dairy products so we can continue #fillingtheshelves and #feedingthenation. Recruiting talent to Arla thus stays one of our top priorities also during these difficult times. Necessity is the mother of invention, so we have moved to virtual hiring and onboarding processes for most of our recruitments to enable candidates and our recruitment teams to get close while respecting social distancing. If at the final stages of a recruitment, a candidate would prefer to meet in person, we take all the necessary precautions to ensure everyone's safety.



Ref: 70786