Senior Regional Sales Excellence Manager - Dubai, AE

At Arla, we do more than make some of the world’s favorite dairy products. We make healthy, tasty, delicious, mornings worth getting up for, and family dinners unforgettable. Puck®, Three Cows®, Lurpak®, and Castello® make us a vital part of modern life in over 100 countries. With 1,200 employees in the Middle East and Africa and 19,000 globally, every one of us plays an important role in building our €15bn turnover and our position as one of the largest dairy companies in the world.

We’re seeking a Senior Regional Sales Excellence Manager to elevate commercial performance across our diverse markets and channels. This role is pivotal in enhancing sales capabilities, streamlining strategic processes, and driving operational excellence across multiple channels including Modern trade, traditional trade and distributor management. 

The successful candidate will foster high-impact partnerships, and champion scalable sales execution by capturing and codifying best practices and create a centre of sales excellence for both global and local markets. This position aligns closely with Arla’s strategic goals and offers a unique opportunity to shape the future of sales in the region.

How will you make an impact in this role…

• Build sales capabilities end-to-end: design and deliver targeted training (e.g., negotiation, customer management), embed on-the-job coaching, and align with HR on talent priorities.
• Standardize ways of working: develop sales guidelines, SOPs, and unified KPIs/benchmarks (incl. AGS scoring) to enable consistent execution and performance tracking across markets and channels.
• Elevate channel excellence: define channel strategies and frameworks, upskill heads of channel, and partner with distributors to optimize route-to-market and in-store execution.
• Drive sales strategy and process optimization: create scalable sales frameworks, tools, and metrics to improve efficiency and effectiveness across Modern Trade, Traditional Trade, and distributor-led models.
• Enable technology and analytics: champion adoption of sales platforms and data solutions; partner with IT/digital to deploy tools that automate workflows and improve real-time decision-making.
• Lead the Sales Excellence engine: capture and codify best practices, run structured rollout and reapplication across MENA and global interfaces, and act as the knowledge hub connecting MENA with INT/EU stakeholders.

What will you need to be successful.

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field; MBA is a plus
• 10+ years of progressive experience in FMCG sales, with at least 5 years in a leadership role focused on sales excellence /commercial excellence. MENA experience would be highly desirable.
• Proven track record of success in managing and optimizing sales processes in a multi-channel/multi-market environment.
• Experience in developing and implementing training and capability-building programs.
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights.
• Strong decision maker who is able to combine an analytical approach and tight vision with decisive action

What We Offer
At Arla, we are committed to professional development and promoting from within. You will join a positive, collaborative culture and a market leader with household-favorite brands, contributing to sustainable practices that benefit our customers, farmers, and the planet.

Would you like to join us? 

If you want to be part of a dynamic team and help shape the future of dairy, seize this exciting opportunity! Closing date for this position will be Friday 7th November 2025.

Shape the Future of Dairy 

Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We are passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.

We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.

#LI-ALETY

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