Regional Category Manager - Spreadable Cheese, MENA

At Arla, we do so much more than make some of the world’s favorite dairy products. We make healthy taste delicious, mornings worth getting up for, and family dinners unforgettable. Puck®, Lurpak®, The Three Cows®, Starbucks®, and Castello® – names like these make us a vital, natural part of modern life in over 100 countries around the world. There are 1,200 employees in the Middle East and Africa and 19,000 global employees at the heart of our business. Every single one of us plays an important role and together we build on our 10bn Euros turnover and establish our position as one of the largest dairy companies in the world.

Looking for a passionate marketeer with a can-do attitude who is not afraid of to join an ambitious and exciting growth journey on Arla’s biggest business in the Middle East. If you think you are up for this challenge then this would be the right opportunity for you.

Grow and develop the Spreadable Cheese category

This is a unique opportunity to make an impact in the development of one of Arla Foods MENA’s most important categories in an exciting role where you will be required to use your marketing toolbox to find effective ways to drive penetration for the Category, deliver the growth ambition in developing markets, and drive exciting innovations for Spreadable Cheese. The position is based in our Dubai regional office and reports to the Head of Spreadable Cheese category, MENA.

As the Regional Category Manager for Spreadable Cheese, you will be responsible for:

• Developing growth strategies for the markets and lead the development and implementation in accordance with local market needs
• Combining market, shopper and customer insights to identify growth opportunities and execute these through outstanding category leadership initiatives
• Driving and leading the development of new product developments and ensuring effective delivery of launches in markets
• Actively driving and delivering annual business plans together with Regional / local CCSM colleagues
• Working closely with Regional CCSM to coach in-markets team to deliver best category practice through sharing with others and driving improvements throughout the team

Commercial marketeer with leadership background

You have a degree in Business Administration and Marketing or equivalent. You have solid FMCG experience and have worked with category management and development for minimum 4-5 years. You must have a global mindset enabling you to build strong, positive relations to partners across geographical and cultural boundaries. Relying on strong project management skills, you can lead, drive and create clear direction to motivate others to follow and create results. Having a an eye for details, analytical skills, creative thinking and solid commercial understanding are essential to the role. Moreover, you know how to navigate safely in a matrix organisation, and your English proficiency leaves absolutely nothing to be desired. If you can get by in Arabic, it will be an advantage.

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

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