Digital Media Specialist - Dubai

Would you like to help shape the digital media buying of a global organisation and how these come to life across different channels such as YouTube, Instagram and TikTok? Do you want to work with established brands such as Puck, Lurpak and Starbucks?

“After very successful insourcing of media buying, we are now looking to hire our next ambitious colleague to join our team and continue the great work we have been doing over the past years. By joining us, you will have the opportunity to learn all about marketing operations, strategies and digital advertising by working with some of the best in the business,” says Kasper Bo, Global Digital Media Director.

About the job

The past seven years we have established our own inhouse digital ‘agency’ called The Barn. In this role you will help shape the digital media buying function, whilst being part of our well-established global team of Digital Media Specialists across many countries, such as Denmark, Germany, England, Sweden and Canada (35 colleagues in total). You will get the best of two worlds; locally you will sit with the local Digital & Media Team.

We need you as an expert to execute our digital media campaigns in MENA. You will be responsible for hands-on execution of our digital campaigns. Specifically, you will:

• Building the campaigns in the campaign managers or DPS’s
• Analyse campaign performance and recommend tactical changes to maximise performance
• Perform in-flight optimisation of digital campaigns using our global ad-tech ecosystem
• Work with data and KPI analyses and digital testing to understand and reach relevant audiences and develop optimal consumer journeys
• Work closely with our local media agency and the local digital marketing team and brand managers

Who are you?

We value a great drive and ambition over your educational background. Do you have 3-5 years of experience from an agency or inhouse team? Do you have:

• Exceptional analytical skills with data and presentations?

• Great stakeholder management skills, making it easy for you to translate technical campaign data for a wide range of audiences?
• Experience with digital paid media buying – specifically with executing, optimizing and reporting on campaigns through YouTube, retail media, META & TikTok?
• Possess knowledge of the digital ad ecosystems (Connected TV, Digital OOH, Retail Media) and programmatic media buying (DV360)?

What do we offer?
This is a great opportunity to join an ambitious digital team and help shape the future of media buying in Arla. We are eager to share our expertise with you, so you can develop your skills on your journey to become a digital media buying specialist.

We work and act globally, and have an ambition to meet up physically in a market yearly to build team identity & culture and work on our shared ambitions. A few travels days will be expected.

We’re committed to professional development and promoting from within. Our positive and collaborative culture will bring out the best in you. And you’ll join a market leader who produces nutritious household-favourite brands in a way that makes things better for our customers, the farmers who own us and the whole world.

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We're passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.

We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.

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