Customer Category Development Manager - Toronto

Do you have a passion for Category Development? This is your chance! Join the Arla Insights & Business Support team as our Customer Category Development Manager! This exciting role will be the perfect opportunity for you to be part of an exciting team and a dynamic, world-class Consumer Packaged Goods and Dairy Manufacturing company.

As our Customer Category Development Manager, you will ensure Arla’s growth plans and initiatives are converted into brilliant execution that drives growth, positively impacts shopper behaviours and continues to build our credentials within the industry. This includes tailoring the Category & Channel Strategies, Brand Plans and NPD sell-ins to the sales Teams and at customer level and work in collaboration with the Sales teams to plan and execute. In collaboration with the Insights Manager you will be the market expert in shopper behaviour, trends & inspiration, combining market, shopper and customer insights to identify growth opportunities and execute these through outstanding category leadership initiatives.

About the role

Reporting to the Senior Customer Category Manager, you will:

• Lead customer JBP’s and key categories (CATMAN) projects with customers ensuring a shopper and category first approach
• Develop strong independent relationship with customers and become the trusted partner of choice through pro-active in-sight delivery
• Provide clear, useful and unique insights both internally and externally from advanced analysis, generating growth driving ideas or address underperformances.
• Champion the customer/category vision and contribute to the annual planning process, clearly guiding the strategic direction
• Tailor  and implement  the areas for growth across  the 4 P’s  - promo, pricing, placement, range/display across all channels and customers. Identify bespoke areas of growth for the customers through interrogating category/shopper data and exe-cute delivery within your retailer plans.
• In collaboration with the Insights Manager, track category and customer performance providing ongoing pro-active insights to internal stakeholders and externally to customers, that translate into growth plans
• In collaboration with the Insights Manager, provide quarterly holistic external insights, trends and performance KPI’s (Shop-per, Consumer, Retailer, Food) to internal Stakeholders
• Collaborate within the function to manage learning and training activities for the sales team related to continual learning of Arla Canada systems and processes, as well as customer and consumer insights.
• Grow Arla’s share of the category in each customer/channel

Who are you?

You are Shopper and Category Obsessed with a Genuine passion for understanding the shopper and using this understanding to drive a competitive advantage You are curious by nature with a detective mindset rather than a historian! You are a Storyteller, who can create the context of ‘Why’ and ‘How’ succinctly from multiple complex data sources. You have a Performance Mindset and are results driven. You will have a at least 3 years of experience working within the FMCG industry in a category / commercial / strategy role. Your experience will include work in a customer facing role, delivering growth for customers. Fully conversant in all data sets (Nielsen, Numerator, Kantar, LDIA, Circana etc.), you will have experience with pricing and promotion analysis and making recommendations with a focus on finding insights, and using those to execute on category and shopper visions. B.S. or B.A. degree or equivalent combination of education and experience

What do we offer?

In pursuing this exciting opportunity, the selected individuals will be awarded with a competitive compensation package.

At Arla, we strive to unlock the highest potential in each other while working together to create the future of dairy. We push each other to keep our cooperative at the forefront of the dairy industry, so we can create Good Growth and bring health and inspiration to the world, naturally.

We do so much more than make some of the world’s favorite dairy products. We give babies the best start in life, make the family dinner unforgettable and mornings worth getting up for.  Every single one of us plays an important role and together we build and help establish our position as one of the largest dairy companies in the world.

Application and contact

Interested and qualified candidates are invited to submit their resume.  Arla foods is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, colour, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law.   If you require an accommodation in order to participate in the recruitment process, please contact us at the email address above to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.

While we appreciate all applications, only applicants that are legally authorized to work in Canada will be considered for this role.

We have a purpose for Good

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

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